Press release
25KB
december 01, 2015 - Stella McCartney
Adidas by Stella McCartney debuts Spring/Summer 2016 collection at World of Stella McCartney event in Dubai
Introducing this season's sensational Spring/Summer 2016 collection against the vibrant backdrop of #dubai, adidas by Stella McCartney showcased a fusion of performance and style at the World of #stellamccartney event held on the 19th November to celebrate the brand's retail expansion in the Middle East. Hosted in the exotic gardens of the Park Hyatt hotel, the occasion marked Stella's first official visit to the region, where two new stores will be opening in the coming months.
Showcasing select highlights from the collection in a playful outdoor setting, podiums built around a water fountain became the dynamic setting for sports models to demonstrate each of the four ranges - Run, Studio, Yoga and Cycling – highlighting their performance credentials. Hosted by Stella, guests enjoyed cocktails and fresh juices as DJ Pauline Moreno set the pace with her energetic music.
The new adidas by Stella McCartney Spring/Summer 2016 collection will be available in retail from January 2016 onwards in the #stellamccartney mainline stores and over 788 concessions in #adidas Women's stores, #adidas Sports Performance, leading e-retailers and sports retailers globally. It can also be found online at net-a-porter, www.adidas.com/stella and www.stellamccartney.com. Apparel prices start from around 30 Euros for the Running Socks, up to 320 Euros for the Studio Parka.
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