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december 11, 2015 - Ferrari

Icons of Ferrari Exhibition

Singapore – From 30th November to 3rd December Singapore saw its first exhibition of Icons of #ferrari. Each representing a special journey of #ferrari #design, four iconic models were exhibited at the National #design Centre; the #ferrari F40, 599 GTO, LaFerrari and the 50th Anniversary Tailor Made F12berlinetta, piece-unique to Singapore.
It is exceptionally fitting that the exhibition was held here in the National #design Centre’s atrium. These cars all hold a very special place in the heart of #design at #ferrari; from the striking Pininfarina designed body of the F40, to the LaFerrari, a true futuristic concept car. No matter how unique its character, a #ferrari is instantly recognisable – a mix of innovation and continuity with its past.
Dieter Knechtel, Managing Director of #ferrari Far East, strongly believes in the growth of #ferrari in the island state, saying “Singapore is a key market in the Far East region for #ferrari, with its passion for fast cars and appreciation for motoring tradition and innovation. With this exhibition, Singapore continues to mark its integral part in the ever-growing #ferrari market in the Asia Pacific region.”
Paying homage to Singapore’s accomplishments since independence, the 50th Anniversary F12berlinetta, a piece-unique model, was styled by Ferrari’s Tailor Made department using elements from famed Singapore iconography. Finished in a unique shade of metallic red dubbed Rosso Singapore with #racing stripes in Singapore colours, it marks a true milestone in Singapore’s history and partnership with #ferrari.
A special lecture on #ferrari #design was conducted by Adrian Griffths of Centro Stile #ferrari during the exhibition on 1st December. The lecture was attended by more than 100 members of the public who were given rare insights into the #design of a #ferrari.