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Press release
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april 13, 2016 - Vitra
Vitra - Bath time good time Milan Design Week 2016
VitrA, a leading brand of the Turkish industrial group Eczacıbaşı, is the only brand in global markets offering every component of the bathroom as well as an expansive range of ceramic and porcelain wall and floor tiles. In addition to lines intended for residential use, the brand provides an extensive range of professional series designed for industrial and commercial establishments.
Since its launch in the 1950s, VitrA’s strategy has continuously evolved in accordance with opportunities for growth. Currently, the brand is focusing its innovation on creating both the best possible solutions for current demands and #design projects that anticipate bathrooms’ future scenarios.
Design workshops organized for this purpose in Istanbul aim to position #vitra at the center of research about the products, spaces, behaviours and rituals that might define the bathroom of the future.
The results of these workshops will be exhibited during the #salonedelmobile in Milan in April 2016 under the headline BATH TIME GOOD TIME. The exhibition will take place in a former art galleryat foro Buonaparte 60, in the heart of Brera #design District. The space is very appropriate for VitrA’s innovative approach: neutral and minimal, leaving the main focus on the results of the conceptual #design research.
The #event – curated by Erdem Akan, #vitra Art Director – will focus on eight projects created by the VitrA #design Team and international designers Sezgin Aksu, Jozeph Forakis, Diego Grandi, Setsu & Shinobu Ito, Sertan Özbudun, Terri Pecora and Mario Trimarchi.
BATH TIME GOOD TIME, as its title suggests, will investigate a new criterion – time – as a source of inspiration for designing new spaces and products that promote intimacy, beauty, relaxation, meditation, privacy, care, memory and balance. Not only will the exhibition featureinnovative concepts about future products, it will also introduce the new #design approach behind VitrA’s ambition to become a unique think tank in the field of bathroom spaces.
More information available in the press release
DiegoGrandi
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JosephForakis
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MarioTrimarchi
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SertanOzbudun
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Setsu&ShinobuIto
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TerriPecora
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