Press release
45KB
april 29, 2016 - Lincoln
All-New Continental Greets Customers with Warm and Inviting Welcome
Lincoln #continental with Approach Detection technology creates a more human, personally tailored Quiet Luxury experience for customers
Continental comes to life as its driver approaches: Exterior welcome mats illuminate & soft exterior and interior lights glow to provide feeling of a warm welcome
A memorable, meaningful and personal welcome helps set the tone for an elegant, serene driving experience
Dearborn, Mich., April 29, 2016 – The all-new 2017 #lincoln #continental offers customers the additional luxury of a warm and inviting welcome with Lincoln’s signature Approach Detection technology.
“The #lincoln Approach Detection does more than just turn on lights,” said Sheryl Connelly, Ford Motor Company global consumer trends and futuring manager. “It allows #continental to welcome you as if arriving at a friend’s house for dinner, or checking into a resort. It makes you feel at home where you have everything you need and you are in a serene and familiar space.”
Lincoln first unveiled its Approach Detection technology on the first-ever 2015 MKC. This technology enables the vehicle to sense when the driver, carrying the key fob, comes within a range of up to 8 feet welcoming them and indicating it is ready to go.
“The signature dynamic lighting of the Approach Detection feature is akin to the #continental greeting you with a warm smile,” said Solomon Song, #lincoln exterior design manager. “This is a subtle touch that reinforces our commitment to give every #lincoln client what we call quiet luxury – vehicles and experiences that are elegant, effortlessly powerful and serene.”
The #lincoln Approach Detection technology responds both inside and out:
Illuminated welcome mats project onto the ground beneath both front doors where the driver and front passenger will step as they approach so they can avoid stepping into a puddle or debris
The door-handles glow in a hue that complements the exterior color of the vehicle and highlights their location
Signature LED accent lights on the headlamps and tail-lamps add a sense of warmth, while ambient interior lights on the door panels, instrument panel and cupholders liven up the interior, without glare
A light softly pulses on the push-button start, signaling that #continental is ready to go
In addition, the available auto-folding pedestal side-view mirrors move into driving position after the driver enters the vehicle and closes the door.
Select, Reserve and #lincoln Black Label models of #continental have sequential exterior lighting, dynamically wrapping the car with illumination. Additionally, when the driver or passengers enter the vehicle, the ambient lighting activates in a sequence, enveloping the interior in a soft light to prepare or place any personal items before driving.
The all-new 2017 #lincoln #continental offers many other features that deliver quiet luxury, providing an elegant, effortlessly powerful and serene experience. Technologies that comfort, entertain and effortlessly assist occupants include the innovative E-Latch door system, Lincoln’s Perfect Position seats and a host of rear seat amenities.
The #continental arrives at dealerships this fall. For more on Approach Detection, please visitwww.lincoln.com.
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