Press release
76KB
may 04, 2016 - Jaguar
World First for Jaguar with Spectacular Burj Khalifa Show as Dubai Launches F-PACE
- World First for #jaguar and #burjkhalifa: No other commercial brand has ever used the architectural landmark as a branding space
- In fitting tribute to the city of firsts: Stunt was chosen for Dubai to launch Jaguar's first SUV to the region
- Thousands of spectators watched the show at #burjkhalifa, Downtown Dubai
- Live satellite feed on www.youtube.com/JaguarMENA attracted viewers from around the world
A historic world first has just been accomplished by British luxury brand #jaguar for its Middle East launch of the All-New #fpace performance SUV.
In a fitting tribute to the renowned city of firsts Dubai was a worthy choice for #jaguar to launch the #fpace, the brand's first SUV, to the Middle East region with a jaw-dropping show on the façade of the city's globally renowned iconic landmark - #burjkhalifa.
Thousands of Dubai residents, tourists and a handpicked selection of VIP guests turned out to watch the dramatic three minute spectacle which was seen across the world by viewers on Jaguar's online channels.
The show started with a striking projection of the Dubai cityscape across the huge central panel of the #burjkhalifa façade, with the #fpace outline roaring into view, scaling the length of #burjkhalifa; representing the performance prowess of Jaguar's newest addition. A beautifully crafted Arabic calligraphy symbol by renowned Arab artist Wissam Shawkat then took shape on the façade before bursting off screen.
The spectacle culminated in the dramatic reveal of the #jaguar #fpace, elevated almost six metres off ground-level, framed in a rainbow of fireworks to a choreographed finale. A synchronised reveal of the car also took place beside the Horse 2007 statue by Fernando Botero at The Dubai Mall promenade level in front of #burjkhalifa and was later available to guests for an up close and personal experience.
Spanning a total area of 32,467 square metres, Burj Khalifa's LED Façade holds the Guinness record as the 'World's Largest LED-Illuminated Façade' and brought to life the #jaguar display using 70,000 LED bulbs synchronised across the imposing structure which stands at an impressive 828 meters.
Jaguar marked the occasion with an exclusive #event held at the quintessentially British Fortnum & Mason overlooking #burjkhalifa; a fitting venue for the British marque, where VIP guests were treated to exceptional food and unparalleled views of the breath-taking display as it unfolded.
Speaking directly after the dramatic reveal, #jaguar Land Rover MENA Managing Director Bruce Robertson, said: "The All-New #jaguar #fpace is the ultimate practical sports car and the most important launch in our brand history; delivering an unparalleled driving experience. What better way to welcome the #fpace to the region than with a world-first on the world's tallest building - the iconic #burjkhalifa."
He continued, "Although #jaguar is no stranger to world-firsts, it is still a niche brand manufactured on a relatively small scale, and to this point I am extremely proud of the regional team for turning this into such a spectacular global milestone which no other commercial brand, international or otherwise has managed to accomplish - it will be celebrated for years to come."
The All-new #jaguar #fpace is a dynamic five-seat performance #crossover offering a combination of #jaguar sports car inspired exterior design, fused with a practical and spacious luxury interior. Designed, engineered, and manufactured in the UK, the #jaguar #fpace has undergone thorough regional testing at #jaguar Land Rover's Engineering Test Centre in Dubai and is now available to order at exclusive #jaguar retailers across the Middle East and North Africa region.
Jag_FPACE_Dubai_Image_020516_02_(130546)
950x602, 2MB
Jag_FPACE_Dubai_Image_020516_01_(130545)
1414x2121, 2MB
Jag_FPACE_Dubai_Image_020516_06_(130547)
2877x1812, 1MB
Jag_FPACE_Dubai_Image_020516_05_(130548)
960x1440, 371KB
Jag_FPACE_Dubai_Image_020516_03_(130550)
1050x700, 305KB
Jag_FPACE_Dubai_Image_020516_04_(130549)
707x1061, 261KB
Related news |
||
|
|
|
august 11, 2021
|
march 19, 2019
|
may 03, 2018
|
|
The Jaguar F-PACE is now more desirable than ever, with the addition of the exclusive new R-Dynamic Black model together with enha... |
Powered to perform, the 300 SPORT comes with a choice of two 300PS AWD engine options; the 2.0-litre Ingenium petrol and 3.0-litre... |
Five-star Euro NCAP-rated #Jaguar #fpace gains Adaptive Cruise Control with Steering AssistTouch Pro infotainment with 10-inch tou... |
Download all 
You might be interested in |
||
|
|
|
february 15, 2017
|
december 16, 2016
|
december 01, 2016
|
|
Jaguar and #shell launch first payment system by a car1New #shell app is part of a suite of new model year updates for #jaguar #xe... |
A one-of-a-kind #jaguar #fpace ‘Designer Edition’, described by #jaguar Director of #design, Ian Callum, as his ‘Director’s Cut’, ... |
Press release available only in original language. Jaguar landrover, in occasione della nuova edizione del Motor Show di #bologna... |
Download all 
Share
Share via mail 
Automotive
Sport
Events
Art&Culture
Design
Fashion&Beauty
Food&Hospitality
Technology
Nautica
Racing
Excellence
Corporate
OffBeat
Green
Gift
Pop
Heritage
Entertainment
Health & Wellness