Press release
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may 25, 2016 - Jaguar
New Generation of Jaguar Models Arrive at Dealerships Across the Nation
- Jaguar continues momentum to target heart of luxury market with retailer debut of all-new #jaguar #xe & F-PACE
- Thousands of consumers get first-look at Jaguar's latest vehicles
(MAHWAH, N.J.) - May 25, 2016 - Today, #jaguar North America announced retailers throughout the country will be hosting exclusive customer events this spring to introduce the brand's latest compact sports sedan, the #jaguar #xe & Jaguar's first ever compact SUV, the #fpace. Attendees will be amongst the very first consumers to see Jaguar's latest five-model line-up, which has the capacity to reach a far wider range of potential luxury customers than ever before.
Events will be taking place through the month of May, with over 75 taking place May 23-31. #jaguar retailers will welcome the vehicles in grand style, with events that include social media contests for weekend vehicle loans, interactive bars and live music. Retailers, including Barrett #jaguar in San Antonio, Texas will be unleashing the cats at their #event, as they send aerialists and body-painted #jaguar cats into the crowd to unveil the #xe & #fpace, while #jaguar Sacramento will be hosting an evening party at Mather Aviation for an impressive unveiling with music by DJ Louie, a San Francisco-based DJ.
Jaguar Main Line will be taking their #event to the outdoors at the Devon Horse Show, which will feature a five-car #jaguar display, tickets to carnival rides and a raffle of an all-new #jaguar #fpace, with all proceeds benefitting Bryn Mawr Hospital. Throughout the events, attendees and dealership personnel will be sharing images and information via social media using NewGenJaguar.
"This is a major milestone for the #jaguar brand and we are excited to have our retailers showcase the expanded lineup of #jaguar models to a larger target audience during their New Generation of #jaguar events," said Chris Marchand, Vice President, Operations, #jaguar Land Rover North America. "Guests will be among the first to experience the #xe and #fpace and learn about our all-new ownership package with best in class coverage, #jaguar EliteCare1."
For added piece of mind, all 2017 #jaguar models sold in the U.S. now come equipped with #jaguar EliteCare, a best-in-class ownership package1 offering a new vehicle limited warranty with complimentary scheduled maintenance, roadside assistance and #jaguar InControl® Remote & Protect™ for five-years or 60,000 miles.
The competitively priced #jaguar #xe and #fpace add relevance for the #jaguar brand placing them in a strong position in the luxury segment. The 2017 #jaguar #xe is currently available with an MSRP starting at $34,9002, and the 2017 #jaguar #fpace with an MSRP starting at $40,9902.
1Class is cars sold by luxury automobile brands and claim is based on total package of warranty, maintenance and other coverage programs. For complete details regarding #jaguar EliteCare coverage, please visit JAGUARUSA.COM, call 1.800.4.JAGUAR or visit your local #jaguar Retailer.
2 All prices shown are Manufacturer's Suggested Retail Price. Excludes $995 destination/handling charge, tax, title, license, and retailer fees, all due at signing, and optional equipment. Retailer price, terms and vehicle availability may vary. See your local authorized #jaguar Retailer for details.
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