Press release
28KB
august 22, 2016 - Aston Martin
Aston Martin to provide unique brand insight at Pebble Beach
This coming Wednesday, Aston Martin will open the doors to ‘Aston Martin On Ocean’, a one-of-a-kind brand experience store that will spearhead the luxury carmaker’s presence at the 2016 Pebble Beach Automotive Week.
Based in a prime location off Ocean Avenue in the heart of downtown Carmel, the ‘pop- up’ store will be open from Wednesday (17th) until Saturday (20th), providing a unique opportunity to experience the Aston Martin brand during one of the most special weeks on the US automotive calendar.
Aston Martin President and CEO, Dr Andy Palmer said: “Pebble Beach is always a highlight on the calendar for Aston Martin. The #event has such a rich history and we are delighted to be able to share some of our own rich history via this incredible brand experience centre.
“Aston Martin is a company of car lovers. We are passionate about our brand and the sports cars we produce. Everything we do is for the love of beautiful; beautiful cars, beautiful proportions, beautiful authentic materials – beautifully hand-crafted art. Pebble Beach is an incredible celebration of the automobile so what better place for us to showcase Aston Martin. I hope that everyone who comes along to see us will leave with a true sense of the Aston Martin ethos and spirit.”
The Aston Martin On Ocean store will provide guests with an unique insight into the British luxury brand through a series of on-site interactive demonstrations of how the company designs and builds its sports cars from the initial sketch to the clay model, right through to the finishing touches provided by ‘Q by Aston Martin’.
The ‘DB’ lineage will be on proud display within the store, allowing guests to get up-close-and-personal with the iconic DB5 and James Bond’s DB10 as featured in Spectre. The new and highly-anticipated Aston Martin DB11 will be making its first major public appearance in the US and visitors will be able to take it for a virtual test drive before also taking the opportunity to learn about the full Aston Martin range, including Vanquish, Rapide S, V8 Vantage GTS and V12 Vantage S.
Aston Martin’s EVP & Chief Creative Officer, Marek Reichman said: “It is fascinating for me to be able to showcase our design and build practices and of course some of our cars during this great #event. To have instant feedback from people who have a real interest in what we do is a great experience. This store also gives us the opportunity to introduce people to the ‘Art of Living by Aston Martin’ so they can really experience the brand.”
The ‘Art of Living’ is Aston Martin’s unique concept, created to take the company beyond sports cars into the luxury of the brand’s lifestyle. One of the first Art of Living by Aston Martin collaborations was with Quintessence Yachts, who will showcase the model of the stunning AM37 yacht at Aston Martin on Ocean.
New partner Master & Dynamic will demonstrate some of its audio products at Aston Martin On Ocean and, along with a stunning display of jewelry by Christie’s and the new Storck Aston Martin bicycle, the store is set to be a popular destination when it opens its doors tomorrow.
Aston Martin on Ocean will be open from 10:00am until 6:00pm from Wednesday 17th until Saturday 20th August – entry is free and further details are available at www.astonmartinonocean.com
clay design studio
6000x4000, 3MB
DB11 1AML 003
1280x853, 283KB
Aston Martin V12 Vantage S Roadster - Copy
1280x851, 172KB
0713 DG DB11I Launch 2016
1280x853, 167KB
DB11 1AML 107
1280x854, 163KB
DB11 1AML 174
1280x853, 160KB
0744 DG DB11I Launch 2016
1280x853, 157KB
07-2015-aston-martin-vanquish-volante
1280x851, 152KB
Aston Martin Wings Badge - Copy
1120x747, 147KB
V12 VantageS Manual 060416 1
1280x853, 146KB
Aston Martin DB11 KW16 YYM Photo -™ Max Earey (2)
1280x853, 142KB
Aston Martin St Athan (26)
1280x852, 137KB
01-2015-aston-martin-vanquish-volante
1280x851, 133KB
Aston Martin St Athan (25)
1280x854, 132KB
201509030921astonmartin
1024x1024, 128KB
0953 DG DB11I Launch 2016
1280x853, 116KB
V12 VantageS Manual 060416 4 LR
1280x853, 112KB
One-77Production 138
1280x853, 99KB
007 DG DB10
1280x853, 98KB
0935 DG DB11I Launch 2016
1280x853, 93KB
Aston Martin Rapide S (24)
1280x895, 93KB
0993 DG DB11I Launch 2016
1280x853, 92KB
2441 DG DB11I Launch 2016
1024x683, 84KB
201509031482astonmartin
1024x1024, 82KB
BondDB5Hi 002
1280x853, 72KB
201509031025astonmartin
768x768, 60KB
Aston Martin Rapide S (23)
1280x843, 58KB
Related news |
||
|
|
|
february 28, 2023
|
august 02, 2021
|
july 23, 2018
|
|
Automobili Lamborghini’s Polo Storico of started its celebrations of Automobili Lamborghini’s 60th anniversary by taking part in T... |
Exclusive Club House – Aston Martin Club 1913 – located on the iconic 18th Fairway of the #pebblebeach Links Golf Course 70 Years ... |
DETROIT, July 23, 2018 – Michigan residents will have the opportunity to peek into Hyundai’s future when the #lefilrouge #concept ... |
Download all 
You might be interested in |
||
|
|
|
september 19, 2017
|
may 15, 2017
|
november 07, 2016
|
|
... |
Techrules joins an elite club at Villa D’Este to present its Ren electric supercarAerospace-inspired form by renowned designers Gi... |
The world’s most exclusive and traditional #heritage #event for historic automobiles and motorcycles will be held once more on th... |
Download all 
Share
Share via mail 
Automotive
Sport
Events
Art&Culture
Design
Fashion&Beauty
Food&Hospitality
Technology
Nautica
Racing
Excellence
Corporate
OffBeat
Green
Gift
Pop
Heritage
Entertainment
Health & Wellness