Press release
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september 28, 2016 - Mercedes-Benz
Celebrating its 20th Anniversary - the new Bobby-Car from Mercedes-Benz: For the world's bravest test drivers
Celebrating its 20th Anniversary: the new Bobby-Car from Mercedes-Benz
For the world's bravest test drivers
Stuttgart/Paris. At the Paris Motor Show (1st until 16th of October 2016), the new Bobby-Car in form of Bobby-AMG GT will roll into the limelight. The open-top single seater features a powerful drive system powered by two little human feet, whisper tyres for outstanding grip even on slick indoor surfaces and direct steering for superior manoeuvrability when tackling those living room slaloms. The new Bobby-AMG GT is available in classic silver, while the Bobby-AMG GT S variant with standard-fit LED headlamps is comes in the cool colour AMG Solarbeam.
"Many years of experience from family life as well as the passion of the designers and #product managers at #mercedesbenz Accessories GmbH form the basis for the new Bobby-AMG GT", explains Andrea Finkbeiner-Müller, CEO of the company. "After all, the target audience includes some of the world's bravest test drivers".
The Bobby-AMG GT is a high-quality fifth-generation children's car: the agile longitudinal and lateral dynamics come courtesy of the profiled whisper tyres which are fitted to rims featuring a cross-spoke design which is true to the original AMG forged wheels. And while the steering wheel in AMG GT design with silver insert provides for safe manoeuvring, the detailed headlamps and tail lights in clear glass help to round off the accomplished look of the ride-on toy car. Optimum seating comfort is assured thanks to a seat cushion made of foam material and finished in the colour red pepper. The new Bobby-Cars come with a set of stickers as well as assembly instructions. Additional features of the Bobby-AMG GT include the infinitely adjustable, precision double-pivot steering and a small turning circle. As an option, the silver Bobby can also be equipped with LED headlights and thus be called Bobby-AMG GT S.
In addition to functional headlamps, as standard the sporty Bobby-AMG GT S boasts the exclusive colour AMG solarbeam. Just like the prototype, this AMG GT S features a steering wheel with flattened bottom section, two-tube instrument cluster and black wheels in the cross-spoke design of the AMG forged wheels and fitted with whisper tyres. The detailed headlamps and tail lights in clear glass and with LED light function round off the successful combination of equipment of the ride-on toy car. To enable daytime running lamps and low-beam headlamps to be activated quickly, there is a headlamp switch on the dashboard. Other items of equipment include the foam seat cushion in the colour black. This model also comes with a sticker set as well as assembly instructions.
Now available is also the special limited edition Bobby-AMG GT "Tribute to Bambi" with an exclusive sticker pack highlighting the German national football team. The proceeds will go to the homonymous Foundation for disadvantaged children. The vehicle is limited to 1,000 units. It has a black body, black rims and a red seat.
All three vehicles made from robust plastic, are suitable for children aged 18 months and above. The Bobby-AMG GT is manufactured by the creator of the Bobby Car, the BIG toy factory in Burghaslach/Bavaria. The new Bobby-AMG GT are marketed by #mercedesbenz Accessories GmbH and are available[1][2] in toy stores and from all authorised #mercedesbenz dealers.
Did you know that...
... the first Bobby Benz rolled into nurseries more than 20 years ago? As a reference to the yellow SLK of the R 170 series, the new Bobby-AMG GT S is available in the colour AMG solarbeam.
... BIG has been producing the Bobby Car since 1972? To date more than 17 million Bobby Cars have been built. As such it is the world's best-selling ride-on toy car. And it is not only in Germany that the term "Bobby Car" has become the generic name for the ride-on toy cars produced by all manufacturers.
... official Bobby Car races have been held since the start of the 1990s? The race series is organised under licence by the Bobby-Car-Sport-Verband (http://bobbycarclub.de/). At the individual races, children, youngsters, amateurs and professionals take to what in some cases are tuned-up ride-on toy vehicles to battle it out for regional championship titles as well as world championship points.
...the speed record for a professional racing Bobby Car is 115 km/h? Marcel Paul from the Bobby-Car-Club in Altenhain set the record according to the official rules on 7 September 2012 at the test drive for the Festival of Speed 2012 in Gedern.
... to date more than 100 different Bobby Car variants have gone on sale? These have included for example three generations of the #mercedesbenz SLK, and the #mercedesbenz SLS AMG. All vehicles have been exclusively "Made in Germany", produced at the BIG plant located in Burghaslach on the A3 between Würzburg and Nuremberg.
... #mercedesbenz has been building a Bobby Car circuit for celebrities at the BAMBI Awards since 2012?For every lap of the circuit that the celebrity drivers complete, #mercedesbenz donates 100 euros to the TRIBUTE TO BAMBI Foundation for disadvantaged children. In addition, Bobby Benz cars autographed by celebrities are also auctioned off for a good cause. A special edition series limited to 1,000 examples has been issued on numerous occasions, the proceeds from which also go to the Bambi Foundation. In 2015, proceeds from the #mercedesbenz campaign totalled around 100,000 euros.
... there is a specific website for buyers of ride-on toy vehicles, with buying guides and tests? Parents can find comprehensive information at http://bobby-car-ratgeber.de/.
[1] Bobby-AMG GT in silver, available starting 07.10.2016
[2] Bobby-AMG GT S in AMG Solarbeam, available starting 28.10.2016
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