Press release
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october 26, 2016 - Rolls Royce
Rolls-Royce Motor Cars unveils first ever 'Rolls-Royce Boutique' experiential showroom in Dubai
Rolls-Royce Motor Cars today unveiled its first ever ‘Rolls-Royce Boutique’, a highly progressive new concept in luxury, in #dubai, UAE. Torsten Müller-Ötvös, Chief Executive Officer,
Rolls-Royce Motor Cars, presided at the official inauguration ceremony, alongside officials from AGMC, the sole and authorised representative for Rolls‑Royce Motor Cars in #dubai, Sharjah and the Northern Emirates of the UAE.
The new space speaks of Rolls-Royce’s commitment to effortlessly integrating itself into the lifestyles of its patrons. The location, at the centre of Dubai’s City Walk, a globally recognised luxury and hospitality hot-spot, therefore boldly counters traditional automotive thinking in placing the house within a centre of fine fashion, art and cuisine that Rolls-Royce customers frequent.
The permanent #boutique has been created in the same spirit as the marque’s highly successful Summer Studio in Porto Cervo, Sardinia which has rapidly established itself as a celebrated centre of ‘true luxury’ in one of the world’s most exclusive enclaves. The #boutique therefore blends spaces that bring to life the spirit of the marque’s Centre of #excellence in Goodwood, England with a vibrant, social atmosphere. The #boutique is set to become a place to see and be seen for the region’s most discerning and eminent patrons of luxury.
More information on the press release
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