Press release
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2017 Frederique Constant E-Strap IT
851KB
march 23, 2017 - Frederique Constant
Baselworld 2017 - E-Strap: Make Any Analog Watch Smart
Geneva – This #baselworld, #frederiqueconstant launches its new high-tech marvel, the E-Strap.
The #frederiqueconstant E-Strap is a patented smart buckle and strap that fits on any analog watch. Hence our slogan: Make Any Analog Watch Smart. Built by the watch industry experts that created the Horological #smartwatch, Frederique Constant’s E-Strap is a logical next step to add smart functionality to existing watches. The ultra-small buckle extension can hardly be seen, as it is thin and covered by the leather strap. The #frederiqueconstant E-Strap is built on the full Horological #smartwatch Platform and its sophisticated functionality. The same MMT-365 App that accompany Horological Smartwatches is available to #frederiqueconstant E-Strap customers. #frederiqueconstant E-Straps track ACTIVITY with GET ACTIVE ALERTS as well as MONITOR SLEEP with SMART SLEEP ALARMS. Most importantly, #frederiqueconstant E-Straps will be available for US$/EUR/CHF 229-249, which includes a beautiful leather strap in a variety of colors. The E-Strap will be available for customers through our After Sales Service; so any analog watch sent to us will have the possibility to be fitted for an E-Strap, if the client so desires.
The new “E-Strap” is adaptable to every analog watch having a lugwidth of 20mm or 22mm. #frederiqueconstant and MMT SwissConnect worked together once more to adapt the same applications of the Horological #smartwatch to the E-Strap. With the help of the companion MMT-365 app, the user is able to check his or her figures at any time while simply wearing the E-Strap on any traditional #frederiqueconstant quartz and automatic analog watch. The module inside the buckle has an ultra low power processor, highly integrated electronics device with bluetooth capabilities, and a rechargable battery.
Features of the E-Strap
Activity Tracking: Keep track of daily steps, calories burnt, and distance.
Sleep Monitoring: Wear the “E-Strap” at night or put it under the pillow to record the sleep pattern. A sleep tracking function provides details on how much time you spent in deep sleep, light sleep, or awake.
Sleep Cycle Alarm: Set a smart sleep alarm that will help you to wake up at the best appropriate time in your sleep cycle so that you wake up refreshed.
Get-Active Alerts: Set an alert to remind you to move if you’ve been idle for a set amount of time; you can customize your Get Active Alerts directly through the MMT-365 app.
Dynamic Coaching: Receive suggestions, tips, and information catered specifically to you based on your activity and sleep goals.
Cloud back-up and restore: Recover all of your data, even if you lose your E-Strap or phone. The E-Strap independently stores your activity and sleep for 30 days without having to synchronize it to your smartphone. A great way to collect and keep your data on-the-go!
How does it work?
The user must first pair the E-Strap to the MMT-365 app on his or her iOS or Android cellphone, by pressing the discreet pusher. The user can switch from Activity Tracking to Sleep Monitoring mode directly from the E-Strap by pressing the pusher three seconds. Activity Tracking mode is active when the LED light is orange. The E-Strap is then ready to start monitoring the steps, calories, active time and distance. To set up the Sleep Monitoring, the user must press the pusher during 3 seconds (a blue LED light will confirm the switch) and the E-Strap will start to monitor sleep patterns. The #frederiqueconstant E-Strap has a battery life of up to 7 days.
E-Strap meets elegant watchmaking craftsmanship
The #frederiqueconstant E-Strap is an advance piece of technology. The E-Strap is also an elegant buckle and strap crafted under demanding watchmaking codes. When worn, the buckle merges seemlessly with the strap and becomes an extension of the watch. The E-Strap buckle is available in stainless steel, rose gold-plated and yellow gold-plated steel. The package is complete with a special tool the user can use to fit the buckle into any other strap as long as the lugwidth measures 20mm or 22mm.
About Frederique Constant
Frederique Constant is a watch manufacturer based in Plan-les-Ouates, Geneva, Switzerland. The company is involved in all stages of watch production, from initial design, to final assembly and quality control. #frederiqueconstant develops, manufactures, and assembles in-house calibers, 21 different versions since 2004. In 2015 #frederiqueconstant introduced the first Swiss made Horological #smartwatch, powered by MMT SwissConnect and entirely displayed with an analog dial, thereby creating a new watch category in the Swiss watch industry. #frederiqueconstant watches are defined by their high quality and differentiation and precision in design and manufacturing. Their perceived value, through quality of design, materials, and manufacture, is a key component of our success. Each watch is assembled by hand, with the latest equipment and extensive controls, to ensure maximum quality and durability. The company embraces innovation to offer creativity and exceptional value. Its 32,000 square foot facility in Geneva is ultra-modern and offers the best environment for its passionate watchmakers.
www.frederiqueconstant.com
For further press and public relations inquiries please contact:
Mrs. Marina Coelho, PR Manager, at mcoelho@frederique-constant.com
Frederique Constant E-Strap SS 3
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Frederique Constant E-Strap SS 2
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Frederique Constant E-Strap SS 1
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Frederique Constant E-Strap YGP
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