Cookie Consent by Free Privacy Policy website New DS Store: Parisian chic comes to Manchester
july 05, 2017 - DS

New DS Store: Parisian chic comes to Manchester

  • Stylish new #ds Store opens in #manchester as the largest dedicated #ds store in the North West
  • Opening on Tuesday, 4 July, buyers are helped by a unique combination of virtual and physical assets
  • Designed to provide a premium customer experience
  • DS 7 CROSSBACK, the all-new SUV from #ds, is exclusively being displayed during the new DS Store’s opening week and yet remains available through #ds Virtual Vision in 3D

The new #ds Store brings a taste of Paris to #manchester and opens on 4 July. Located on a new site on Windsor Street (off Albion Way), it has been conceived from the floor up to represent premium French car brand #ds Automobiles. Due to the latest technology, #ds Store #manchester will give new and used car buyers a special environment to explore, experience, specify and purchase their next #ds.

As an all-new building, #ds Store #manchester will be the largest dedicated #ds retail space in the North West of England. The 268m2 showroom can accommodate a display of six #ds cars. These will be positioned around a #ds lounge area where customers can be comfortably seated on bespoke leather furniture in air conditioned surroundings, lightly scented by the exclusive #ds ambience-scent via a special diffuser.

As well as displaying a compilation of beautifully crafted items from collectors’ models to leather bags, DS Store will bring together an exclusive array of physical and virtual assets. The result will enable customers to try before they buy in a stylish and chic environment that is nonetheless a warm and welcoming atmosphere.

Jason Chick, General Manager for #ds Store #manchester, explains: “The new #ds Store #manchester has a very different feel to a traditional car #showroom, being very obviously premium and spacious while providing customers with a feeling of well-being while within the #ds experience that is so much more intimate and engaging for them while with us.

Architect Mike Strain from Scaramanga Design has spent two years working on the project. He says: “This #showroom concept is unlike anything I’ve worked on before. Everything from the floor tiles to the wall cladding has been carefully chosen to exude quality. We’ve even worked on lighting that picks out specific design features of the cars on display.”

DS Automobiles #uk Marketing Director, Mark Blundell adds: “We’ve used intuitive technology such as #ds Virtual Vision to be at the forefront of new ways for our customers to specify, experience and buy a new car in order to make their lives easier and better informed. #ds Store #manchester has been finished with great attention-to-detail. The result has the French savoir-faire we’re renowned for and most importantly, we’ve created an appealing environment for our customers to immerse themselves with the #ds brand.”

Specially trained #ds advisers will help visitors to #ds Store #manchester to immerse themselves in DS Automobiles. An area dedicated to a comprehensive collection of sample materials lets visitors touch, feel, see and even smell the luxury in a #ds. Slipping on the #ds Virtual Vision headset will enable them to be fully interactive with their chosen selection of #ds models using high-definition state-of-the-art 3D technology. They can personalise trim levels, interior materials, exterior colours and wheel designs as they build ‘their’ ideal #ds. They can then explore the full-size ‘virtual’ car as if the real thing is in front of them, able to look around and inside it as if virtually in front of them.

As with all #ds retail centres, #ds Store #manchester has been designed in line with the brand’s ONLY YOU promise. It means customers in the North West will be among the first in the world to enjoy the unique #ds ownership experience. For new owners, this could well start in #ds Store Manchester’s bespoke handover area. “The new-car handover is a small example of this attention-to-detail, but nonetheless a very important one,” says Mark Blundell. “The new #ds Store #manchester demonstrates perfectly how we are looking to bring high-class values to the customer buying and servicing experience as we look to establish #ds as a premium #automotive brand.”

Arnaud Leclerc, #uk #ds Brand Development Director, explained, ‘DS is bold and daring yet the brand also seeks to keep in touch with prospective clients through a human touch. #ds 7 CROSSBACK, our new SUV from #ds, is on display as we open the doors to #ds Store #manchester and yet continually remains available for customers to see through DS Virtual Vision, as it can illustrate all possible versions available to sample and is a great chance to enter the #ds brand world, with hi-quality 3D as an experience the closest to reality.’

DS Store #manchester is newly located at Windsor Street (Off Albion Way), Salford, #manchester, M5 4DG and calls can be made to 0161 636 7472 or more details found at its website: DS Store Manchester

About #ds Automobiles

A French brand born in Paris, #ds was officially founded on 1 June 2014. Its ambition is to revive the tradition of premium vehicles in the French #automotive industry. Inspired by the very best of French know-how, #ds perpetuates the values of innovation and distinction inherited from the first #ds, launched in 1955.

Designed for customers looking for a means to express themselves as individuals, the #ds Collection comprises #ds 3, #ds 3 CABRIO, #ds 4, #ds 4 CROSSBACK, #ds 5 and soon the all-new #ds 7 CROSSBACK. The models in the #ds range stand apart through their avant-garde design, refinement and attention to detail, advanced technology and dynamic serenity. Presented at the 2017 Geneva Motor Show, #ds 7 CROSSBACK, the SUV by #ds featuring Parisian-style innovation and savoir-faire, ushers in the second generation of #ds models. With the #ds 7 CROSSBACK La Première limited edition model, forward thinkers can reserve their car online or at a #ds Store or #ds Salon, and be the first to get behind the wheel. Committed to high-performance hybrid and electric cars, the Brand will launch the #ds 7 CROSSBACK equipped with E-Tense, the hybrid powertrain by #ds, in 2019.

Available from #ds Stores, #ds Salons and a selection of other dedicated zones within the Dealership network, #ds also has flagship stores – #ds WORLD PARIS and a #ds URBAN STORE in the #uk, located in the Westfield London shopping centre in White City.

DS also supports year-round artistic and cultural activities on the themes of fashion, design, art and gastronomy, respecting and inspired by the values of the #ds line.

In the #uk #ds Automobiles is a sponsor of Sky Arts and with gastronomy has Pascal Aussignac as its #uk #ds brand Ambassador linked to participation and sponsorship at Events-in-the-Sky (being held soon in London, Newcastle, Bristol and Southampton).

Follow all #ds news on www.DSautomobiles.com @DS_Official

Related news

march 28, 2024
december 11, 2023
september 11, 2023

With PALLAS and ÉTOILE, DS Automobiles is giving its new specifications names, synonymous with excellence.Above the emblematic PAL...

Young father and two-time Formula E Champion, Jean-Éric Vergne is switching from DS 4 E-TENSE 225 to DS 7 E-TENSE 4x4 360.This DS ...

Winner of the second #ds x METIERS D’ART competition, #lysedrouaine demonstrates her expertise by lighting up the grille of #ds #3...