Press release
212KB
november 23, 2017 - Hublot
Hublot celebrates the Art of Fusion and the opening of new boutique at the Pisa Orologeria Flagship Store
Milan | November 22, 2017 - #hublot hosted a one-of-a-kind experience to officially open its new #hublot Boutique in #milano. The Swiss luxury watchmaker inaugurated an exhibition dedicated to The Art of Fusion during an exclusive #event attended by numerous guests.
The ribbon cutting ceremony saw Ricardo Guadalupe, #hublot CEO, next to #hublot Ambassador #lapoelkann, #chiarapisa (General Manager of Pisa Orologeria) and #augustocapitanucci, Regional #hublot Mediterranean Countries Director. All together they officially inaugurated the boutique, and celebrated the “Art of Fusion”, the distinctive hallmarks of the swiss luxury watchmaker DNA.
"I'm really happy to be here in Milan tonight to inaugurate our new boutique at Pisa Orologeria. It's a dream come true! Today we also celebrate The Art of Fusion, one of our leading and distinctive values, which has determined our success from the very beginning. #hublot Loves Italy, #hublot loves Milan and #hublot Loves Pisa!" Ricardo Guadalupe, CEO #hublot
By combining elements from nature, which are never found in their native state, #hublot has reproduced the Big Bang, the moment at which everything came into existence. A modern-day alchemist blending the past and the future, tradition and innovation. This is Hublot’s Art of Fusion! And is the central element of the exhibition that can be visited on the second floor of the Pisa Orologeria flagship store until 28 November. It highlights the brand’s unique ability to combine natural elements that will never meet in their original state.
TvBoy, the internationally renowned street artist and exponent of NeoPop art, also paid tribute to Hublot’s philosophy with a live performance, creating a unique graffiti inspired by the #hublot Art of Fusion.
The exhibition – November 21 to 27, 2017 Celebrating The Art Of Fusion.
Created in 2004 by Jean-Claude Biver, Chairman of #hublot and President of the LVMH Group Watch Division, and Ricardo Guadalupe, #hublot CEO, "The Art of Fusion" motto has been a feature of the Brand’s identity since it was founded in 1980. #hublot was the first to combine gold with natural rubber. Ever since, this philosophy has brought dozens of new materials to life. Unique and exclusive, some are even patented. These materials are all an invitation into the very heart of the watch; they shape its case and, sometimes, its dial. To realise the full potential of this constant pursuit in R&D, the Nyon-based Manufacture has had its own foundry since 2012, as well as a team dedicated to fusion – the Metallurgy and Materials Department. #hublot is investing in fundamental research by collaborating in particular with the EPFL (Swiss Federal Institute of Technology) since 2010.
At the Pisa Orologeria premises, #hublot creates a fascinating display of the watches and pictures that are best able to symbolise this unique, inimitable creative impulse, the fruit of constant research and development that has brought to life pioneering visionary ideas: the sophisticated encounter of different materials. But that is not all: Hublot’s Art of Fusion is a combination of past and present, tradition and innovation. It is a state of mind, a philosophy that also determines the brand’s collaboration agreements with partners and ambassadors who share the same striving for #excellence and innovation: international athletes, world renowned artists, exciting sporting events and daring companies, which share and embody the Art of Fusion.
The #hublot Boutique
An area of 40 square metres located at the heart of Milan’s #fashion district, inside the Pisa Orologeria Flagship Store in via Verri 7. The #hublot boutique is located on the ground floor, with windows opening onto one of the most prestigious luxury shopping streets in the world, and accessible directly through the main door of this historical building. The store is outfitted with an all-new concept that is both modern and sophisticated, in which shades of grey and black dominate. It is a cutting edge design that recalls the #hublot boutique in New York, designed by the well-known American architect Peter Marino. It is the third #hublot boutique in Italy, after Capri and Porto Cervo.
Augusto Capitanucci, Maristella Pisa, Ricardo Guadalupe, Chiara Pisa (2)
6480x4320, 15MB
Augusto Capitanucci Lapo Elkann Tvboy Ricardo Guadalupe
2480x1653, 530KB
HUBLOT PISA NOV17 SECONDO INVIO-28
6112x4075, 13MB
HUBLOT PISA NOV17 SECONDO INVIO-37
4700x3133, 6MB
HUBLOT PISA NOV17 SECONDO INVIO-38
5040x3360, 7MB
HUBLOT PISA NOV17 SECONDO INVIO-4
6206x4137, 14MB
HUBLOT PISA NOV17 SECONDO INVIO-52
2155x3233, 3MB
HUBLOT PISA NOV17 SECONDO INVIO-56
2362x1575, 880KB
HUBLOT PISA NOV17 SECONDO INVIO-6
5040x3360, 7MB
HUBLOT PISA NOV17 SECONDO INVIO-9
6480x4320, 13MB
Lapo Elkann, TV Boy, Ricardo Guadalupe
5737x3825, 11MB
Lapo Elkann Tvboy
5790x3860, 10MB
Ricardo Guadalupe, Lapo Elkann, Chiara Pisa, Maristella Pisa
4898x3265, 8MB
Ricardo Guadalupe Augusto Capitanucci Tvboy
4275x2850, 5MB
Ricardo Guadalupe Tvboy 2
5040x3360, 8MB
Tvboy The Art Of Fusion 2
6480x4320, 12MB
Tvboy The Art Of Fusion 3
5040x3360, 8MB
MG 8257
5446x3631, 4MB
MG 8275
5446x3631, 4MB
MG 8298
5446x3631, 4MB
MG 8301
3631x5446, 4MB
MG 8304
5446x3590, 4MB
MG 8324
3631x5446, 4MB
MG 8329
3631x5446, 3MB
Related news |
||
|
|
|
july 08, 2020
|
april 17, 2019
|
february 21, 2018
|
|
In an ever-changing world, #hublot stays true to its philosophy of being first, unique, different: unveiling a new Big Bang, chris... |
Classic Fusion Wild CustomsWild Customs. #hublot. Rock, guitars and watches – fused together by #laurentpicciotto. Their joint cre... |
From Sky to Land to Sea Creativity knows no limitsCUSTOM-MADE FREEDOMWith #fashion Week in full swing, #hublot chose #garageitalia... |
Download all 
You might be interested in |
||
|
|
|
january 26, 2018
|
november 15, 2017
|
october 24, 2017
|
|
"From the piste to a gala evening, on snowshoe walks or at meals with family and friends, we hope that your #hublot #bigbangalps w... |
HUBLOT’S SPRINGBOARD FOR FOOTBALL’S AMBITIONSUEFA I Nyon I 14 November 2017Since 2015 #hublot has been part of the excitement as t... |
HUBLOT'S CELEBRATION OF LIFE SIARMexico | 17-19 October 2017"By wearing a representation of a "calavera" on our wrist, we become a... |
Italian 
Download all 
Share
Share via mail 
Automotive
Sport
Events
Art&Culture
Design
Fashion&Beauty
Food&Hospitality
Technology
Nautica
Racing
Excellence
Corporate
OffBeat
Green
Gift
Pop
Heritage
Entertainment
Health & Wellness