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december 12, 2017 - Alcantara

Alcantara - A ride into Lifestyle

LOS ANGELES, November 29th, 2017 – The home of the LA Auto Show will see #alcantara train its headlights on its very special relationship with the #automotive industry at a landmark exhibit debuting at the Petersen #automotive Museum on November 29th 2017. The “A Ride Into Lifestyle” pop-up show artistically reimagines the intersections of luxury fashion, #design, technology, art and engine that #alcantara is known for globally.

The show is a creative tribute to one of Alcantara’s key assets and distinguishing features – versatility. Curated by revered artist and designer #rebeccamoses, “Ride into Lifestyle” is an experience. Guests ‘take a spin’ through an imaginary landscape celebrating symbols of contemporary style, outsized objects that render guests Lilliputian and reveal the extraordinary. The unique installation is the backdrop to an #event that promises to take guests on a journey of the mind and spirit, transposing elements of the everyday and pushing the boundaries of the imaginary. The installation interprets elements of luxury lifestyle – the It Bag, the Designer Shoe, mood-setting statement furniture, the next-gen tech device, and a gown fit for a silver screen star with a train doubling as a fairy-tale highway – all crafted with Alcantara®. The automobile is the dreamlike visitor and observer of this world of style and fashion that marries art and technology. 

The common thread is Alcantara® – a modern sustainable material made in Italy with unrivalled versatility and ability to adapt to the needs of a broad range of industries. Alcantara’s many applications embody style, sustainability and luxury. 

“We are very excited to be here, in the beautiful framework of the #petersenmuseum of #losangeles. The “A Ride Into Lifestyle” #event represents an extraordinary occasion for Alcantara® to strengthen its capability to master all the realities of contemporary lifestyle, from fashion to #automotive, from hi-tech to interior #design, always combining tradition and innovation under the banner of authentic Made in Italy quality,” says #andreaboragno, Alcantara’s Chairman and CEO. “Thanks to our privileged long-time relationship with the world of art and #design, Alcantara® embodies elegance, style and beauty”.