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february 12, 2018 - Hyatt Hotels

Hyatt announces plans for Hyatt Place Aguascalientes in Mexico

144-key #hyattplaceaguascalientes will become the sixth Hyatt Place #hotel in Mexico

CHICAGO (February 12, 2018) – #hyatthotels Corporation (NYSE: H) announced today that a Hyatt affiliate has entered into a franchise agreement for the 144-key #hyattplaceaguascalientes with affiliates of Promotora Comercial Abadan, S.A. de C.V. The #hotel will be managed by Grupo Hotelero Santa Fe, one of the most respected #hospitality companies in the Mexican #hotel industry. Upon its expected opening in 2019, #hyattplaceaguascalientes will be Mexico’s sixth Hyatt Place #hotel.

“It is our great pleasure to expand the Hyatt Place brand into Aguascalientes, the most populous city in the state bearing the same name and one of the fastest growing destinations in Mexico,” said Luciano Julio, regional director of operations in Latin America, Hyatt Place and Hyatt House. “This opening will mark the brand’s sixth #hotel in Mexico and strengthens Hyatt’s strategy to grow its brands in key locations within the country, such as the ‘golden economic triangle’, to increase preference among guests.”

Hyatt Place hotels offer casual #hospitality and purposeful service in a smartly designed, high-tech and contemporary environment. #hyattplaceaguascalientes will be located in the southern area of the city in close proximity to industrial parks, automotive manufacturing plants and downtown Aguascalientes, where all municipal and central government offices are located. Aguascalientes serves as an industrial and manufacturing hub with an extensive network of modern highways, multiple free trade zones, the two largest railway centers in Mexico, and Lic. Jesus Teran Peredo International Airport. “We are very excited to add a Hyatt Place #hotel to our real estate portfolio” said Abadan’s General Director Felipe Colomo.

“We are honored to collaborate with Hyatt on this project, a project that confirms that Mexico continues to be an attractive market to grow and invest.”

“This announcement is an important milestone for Grupo Hotelero Santa Fe as it will be the first Hyatt that we will be managing. We look forward to growing together with Hyatt in Mexico. We are also excited, as both the city of Aguascalientes and Hyatt Place fit our strategy for operating third party hotels in Mexico" said Francisco Zinser Cieslik, CEO of Grupo Hotelero Santa Fe.

For more information, please visit www.hyattplace.com.