Cookie Consent by Free Privacy Policy website Maison Mumm inaugurates a bold new age of high-altitude celebration
march 15, 2018 - MuMM

Maison Mumm inaugurates a bold new age of high-altitude celebration

At #dianibeach in #Kenya, #Mummgrandcordon became the first #champagne in history to celebrate the thrill of diving through the air at maximum speed of 250 km/h. By accompanying France's freeflying team #AirWax in this one-of-a-kind feat of daring, #maisonMumm is continuing to push back the boundaries of celebration.

As the icon of victory, #maisonMumm is no stranger to the outer limits of daring achievement. Its iconic status rose to spectacular new heights, when #Mumm became the first #champagne to accompany a freeflying display. After jumping at an altitude of 5,000m, the 3 French freeflyers opened bottles of #Mummgrandcordon as they plunged towards the ground, before opening their chutes and floating down to a celebratory beach party.

Long associated with pioneers, adventurers and daring achievers, #Mumm is proud to support AirWax's #gregcrozier and #karinejoly as they break new ground for their sport. World champions in 2012 and bronze medalists in 2017, they were joined by fellow skydiver #jeanfrancoismeyier for this historic jump in #Kenya.

There should be no shortage of future opportunities for celebration for both #AirWax and #Mumm, as the daring and spectacular sport of freeflying continues its progress towards recognition as an Olympic discipline. As skydivers take #Mummgrandcordon to daring new heights, their achievement provides a foretaste of the exciting new direction that Mumm's pioneering spirit is taking. Having famously accompanied past generations of explorers to both the poles of the Earth and its towering peaks, #maisonMumm is now preparing to celebrate bold new challenges outside the planet's atmosphere. For more details, stay tuned!

ABOUT MAISON MUMM​
Mumm is part of #martell #Mumm Perrier-Jouët, the prestigious cognac and #champagne business of Pernod Ricard, the world’s n°2 in wines and spirits . With its distinguished heritage dating back to 1827, #Mumm is the leading international #champagne House in France and third worldwide*. #Mummgrandcordon pays tribute to the iconic red sash – indented in the glass as part of a whole series of innovations. The revolutionary bottle is the perfect embodiment of the spirit of the House associated with audacious challenges and ground-breaking endeavors. * IWSR 2016


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