Press release
428KB
march 29, 2018 - Genesis
Electrifying Escapism: Genesis reveals Essentia concept at New York International Auto Show
NEW YORK, N.Y., March 28, 2018 – Today, #genesis unveiled its groundbreaking #essentia Concept at the #newyork International #auto Show. The all-electric, high-performance concept elevates and reimagines the “Athletic Elegance” design paradigm, while providing a vision of future #genesis product performance and technology.
“We understand our obligation as a luxury car manufacturer to create objects of desire, sparking passion and inspiration by emphasizing a culture while exceeding expectations in terms of technology and connectivity, bringing our outside world seamlessly to the inside of the vehicle,” said Manfred Fitzgerald, Global Head of the #genesis Brand. “This is what the #genesis #essentia Concept is all about, and we are thrilled to introduce our interpretation of an all-electric, two-door Gran Turismo here in #newyork.”
Essentia is the brand’s first battery electric vehicle and features a #lightweightcarbonfibermonocoque, a robust, multi-motor electric powertrain, and a custom-tailored interior. #essentia is the brand’s initial concept for a true GT car and challenges the status quo as the ultimate manifestation of #genesis design and engineering. As a capable, thrilling sports car designed to counter the complexities of a modern lifestyle, #essentia offers serenity, clarity, and beauty.
“The #genesis #essentia concept defines our vision for an electric Gran Turismo that integrates #athleticelegance and #genesis DNA as defining parameters,” said Executive Vice President Luc Donckerwolke, Head of #genesis Design. “A Gran Turismo typology highlights our ambition as a luxurious car brand for the connoisseurs and it is the perfect base to project our DNA in the future.”
Further information in the press release to download
1274-TheGenesisEssentiaConceptutilizesamixed-materialapproachinfluencedbyhighfashionandclassiccolorcombinations.Cognacleatherseatswithherringbonequiltingenvelopsthedriverandpassengersintruecockpitfashion
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1271-TheGenesisEssentiaConceptathoroughlymoderninterpretationofahighlydesirableclassicGranTurismo
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1273-Essentiamaximizestheconnectionbetweencaranddriverreducingclutterandfocusingonbeautifullyexecuteddetailswhiledisplayingtheeleganttransparentcockpitcel
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1272-Theall-electrichigh-performanceEssentiaConceptelevatesandreimaginestheGenesisAthleticElegancedesignparadigmwhileprovidingavisionoffutureGenesisproductperformanceandtechnology
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