Hyatt brands enter new markets, recent acquisitions broaden offerings for the industry’s fastest growing loyalty program
Hyatt Hotels Corporation (NYSE: H) continues to strategically grow its luxury and #lifestyle brand footprint with a strong development pipeline of more than 30 planned hotels and resorts in the Americas region through 2025, including the expansion of Hyatt brands into new markets. Over the last five years, globally, Hyatt has doubled its number of luxury rooms, tripled the number of resort rooms, and quadrupled the number of #lifestyle rooms – and the momentum continues. Hyatt is the fastest growing luxury portfolio, with luxury, #lifestyle, and resort hotels now making up over 40% of Hyatt's portfolio, reinforcing its position as the premier #hotel brand for high-end travelers.
Hyatt continues its transformative growth journey through thoughtful acquisitions, expanding its offerings for guests and members. Through the completed acquisition of Mr & Mrs Smith, a global travel platform that provides direct booking access to a carefully curated and growing collection of global boutique and luxury properties, World of Hyatt members will have even more rewarding stays and experiences to choose from.
Additionally, following Hyatt’s early 2023 acquisition of Dream #hotel Group – a vibrant portfolio of #lifestyle #hotel brands including Dream Hotels, The Chatwal, The Time New York and Unscripted Hotels – World of Hyatt members can unlock more stay options and #lifestyle experiences across destinations like Nashville, Hollywood, South Beach and New York City. The acquisition also helps Hyatt expand its brand presence in a flourishing new leisure market in Mexico with the forthcoming Dream Valle de Guadalupe (2024) situated over 35 acres in the Baja California region incorporating a large vineyard, 61 guestrooms and villas, a luxury spa and wellness concept and three highly activated dining and nightlife venues, including a private tasting room and pool bar.
“The thoughtful growth of Hyatt’s luxury and #lifestyle brands reflect the current demand for authentic leisure travel experiences,” said Crystal Vinisse Thomas, vice president and global brand leader for Hyatt’s luxury and #lifestyle brands. “As we look ahead to 2024 and beyond, we strive to create more opportunities for high-end travelers to reconnect in immersive retreats, explore the hearts of new destinations, and revisit their tried-and-true favorites.”
Strategic Growth Continues with Newly Announced Luxury & #lifestyle Properties
Hyatt continues to thoughtfully expand its luxury and #lifestyle brand footprint in key leisure markets that matter most to guests and World of Hyatt members with these newly announced #hotel deals:
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