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march 05, 2015 - Belgium is design
BELGIUM IS DESIGN: Muller Van Severen, the last Designer of the Year Award's winner, at Milan Design Week 2015
This year Belgium is Design will be playing an important role yet again during the Milan Design Week that will take place from 14 – 19 April 2015. Belgian creativity will be given place of honour throughout the exhibition ‘Confronting the Masters’ in the Sala Napoleonica of the Accademia di Brera and on a collective stand at the SaloneSatellite shared by six promising Belgian designers and design studios.
The Designer of the Year Award will be celebrating its tenth anniversary this year. The perfect occasion to team up with Belgium is Design and to organise ‘Confronting the Masters’. This exhibition brings together the 10 designers to win the Designer of the Year Award since its creation in 2006, namely Alain Berteau, Sylvain Willenz, Nathalie Dewez, Alain Gilles, stefan schöning, Bram Boo, Nedda El-Asmar, Jean-François d’Or, Marina Bautier and Muller Van Severen, the 2015 winners. A surprising exhibition that encourages originality and highlights the specific characteristics of Belgian design as seen through the unique eyes of ten designers whose reputation has spread far and wide beyond our borders. From furniture to lighting and decorative objects, each of the designers will reveal their own identity, their signature, their expertise.
The exhibition will take place in the prestigious Accademia di Belle Arti di Brera art school.
The young talented designers will also profit from maximum visibility in the SaloneSatellite, frequented by an audience of private international visitors as well as companies looking for innovations that they can manufacture.
These collective actions are the result of a dynamic joint venture between different design support organisations (Design Flanders, Wallonie-Bruxelles Design Mode, Design Flanders, and MAD Brussels) and export promoting agencies (Wallonia Invest & Export and Brussels Invest & Export) and demonstrate the scope of the reputation that Belgian culture has achieved both on a local scale as well as around the globe.
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