New Poltrona Frau stores: in Naples and in Ho Chi Minh City, in Vietnam

New Poltrona Frau stores openings in the world thanks to the collaboration with prestigious local partners. A success that confirms the high level of Poltrona reward as a brand and international leader in high end furniture.
A new exhibit store has been opened in Naples city centre, in Via Chiatamone. Opened in collaboration with the new partner “Arredi e design", the showroom is spread over two floors for a total of about 180 square meters. A style measured. A cozy atmosphere, where one can recognize the codes of the Poltrona Frau stores in the world: big images of the most important products in pure white and a large gallery of images from the world of craftsmanship.

From the other part of the world, in Ho Chi Minh City, Vietnam at the centrally located Times Square Tower, Poltrona Frau opens its showroom with the local partner Eurasia Concept in the exclusive district of the luxury shopping. Located on the 2nd floor, the 420 m2 store reflects the brand values: high craftsmanship, quality of materials and international taste. The opening of the space is part of a strategy aimed to globalize the brand and to search interesting growth opportunities in emerging markets too.