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THE MULTIPURPOSE BRAND EXPERIENCE CENTER WILL DELIVER DYNAMIC PROGRAMMING FOR CONSUMERS ACROSS ART, FASHION AND CULINARY
Daring has a new home. #cadillac today announced plans to launch #cadillac House, a physical manifestation of the brand’s cultural world, located on the ground floor of the company’s global headquarters in #newyork City. This 12,000 square foot permanent space will open to the public June 2, 2016 and will serve as a rotating location for events, vehicle exhibitions and collaborative partnerships with pioneering organizations, such as the Council of Fashion Designers of America (CFDA) and Visionaire.
Visitors will encounter an ever-evolving look inside the brand, anchored in the exploration of a wide spectrum of talents, industries and enterprises. From concerts to interactive art installations to fashion retail space, #cadillac House is designed as a meeting place where innovators, creators and the curious can find inspiration – and one another.
“Cadillac has built its nearly 114-year history by being at the forefront of automotive design, technology and style,” said Uwe Ellinghaus, #cadillac Chief Marketing Officer. “With #cadillac House, we have an exciting opportunity to bring to life the brand’s unique passion and perspective for beyond the automotive space.”
The space will be home to several always-on partnerships and programs that will continue to evolve throughout the year, delivering interactive experiences for consumers.
“We are excited to partner with #cadillac. We feel that both #cadillac and Visionaire strive for history-making design and we both push the boundaries of what is possible" said James Kaliardos of Visionaire. Co-founder Cecilia Dean adds, “The opportunity to have a space within #cadillac House is a thrilling opportunity for us to connect with a larger audience and to experiment with new mediums and technology.”
As home to The CFDA and #cadillac Retail Lab, the space will be a multi-disciplinary haven for top-tier design talent to bring to life their vision of a brick-and-mortar boutique experience.
“The CFDA is excited to extend its partnership with #cadillac through Retail Lab and to be part in the launch of #cadillac House,” said Steven Kolb, President and CEO of the CFDA. “By merging fashion, art, design and automotive, #cadillac House will be a new, dynamic destination in Hudson Square.”
Cadillac House is designed by global design firm Gensler. #cadillac House will be located at 330 Hudson St. and open to the public from 7am to 7pm ET Monday through Friday and 10am to 7pm Saturday and Sunday.
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