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luglio 19, 2016 - Mercedes-Benz

Modular umbrella campaign by Mercedes-Benz: New roadsters and cabriolets bring back a sense of wonder

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For #mercedesbenz, 2016 is the year of the new roadsters and cabriolets. Four of these "dream cars" are set to enjoy their premiere this year: the SL and SLC roadsters and the C-Class and S-Class cabriolets. To mark the occasion, #mercedesbenz is launching a modular umbrella campaign under the slogan "Bringing back a sense of wonder", with marketing and advertising activities across all digital and traditional channels. The campaign centres on the new C-Class Cabriolet, which plays the lead role in the TV commercial. Here unusual images highlight that unfettered sense of freedom that you only get behind the wheel of an open car. The succinct storyline shows the viewer a boy and the grown-up he becomes. Always totally focused on work and routines, behind the wheel of the C-Class Cabriolet he rediscovers that sense of wonder he last felt as a child. The traditional advertising features various different print motifs which either focus on one particular model or the entire range of dream cars. Online, interested parties can indulge their fascination for the dream cars in a web special, available atwww.mercedes-benz.com/openair. The international campaign will be launched in calendar week 26. The commercial is available to watch at https://www.youtube.com/watch?v=YI-f25asiFE.