Cookie Consent by Free Privacy Policy website Flagship Bentley showroom opens in Dubai
agosto 23, 2016 - Bentley

Flagship Bentley showroom opens in Dubai

Comunicato Stampa disponibile solo in lingua originale. 

  • Bentley Emirates retail environment covers 75,000 sq. ft.
  • Multi-million pound #showroom blends traditional craftsmanship and contemporary design
  • Showcases one of the most advanced luminary façadesin the world
  • New #showroom features world’s first Aqua Graphic Water Curtain

(Crewe, England 17 August 2016)   Bentley Motors today opens its largest #showroom in the world, a 75,000 sq. ft. retail development on one of the most famous roads in the United Arab Emirates, Sheikh Zayed Road in #dubai

Bentley Emirates is the result of a multi-million pound investment by Al Habtoor Motors, the luxury brand’s exclusive retail partner in the United Arab Emirates.                    

The flagship retail space features an advanced luminary façade, six floors of customer environment including a personal commissioning area, a roof garden, VIP suite and specialised water feature with number plate recognition.

Speaking following the official opening, Stephen Reynolds, Regional Director, Middle East and Asia Pacific at #bentley Motors, comments: 

“Bentley Emirates gives our customers in the UAE a bold, clear and contemporary interpretation of our vision and brand values. It is a visualisation of the most exclusive customer experience. With the help of our retail partner, Al Habtoor Motors, we have redefined the automotive retail environment, blending traditional craftsmanship and contemporary design to showcase the best of British luxury performance.”   

The striking new retailer design features one of the world’s most advanced luminary façades. Comprising 160,000 LED lights, the façade is able to display a full spectrum of colours, including all standard #bentley car colours and capable of streaming video as well as an unlimited range of graphics and luminary spectacles, including the projection of all of #bentley wood veneers. 

Consisting of six floors, the new customer environment offers a space with a bespoke, uniquely British feel and a focus on personal commissioning, executed with Bentley’s signature craftsmanship and painstaking attention to detail. 

The high quality materials carefully selected for use in #bentley models (notably leather, wood and polished metals) have been integrated into every feature in the #showroom.

The Mulliner Room offers customers an exclusive, tactile and sensory experience in which to personalise their car. In addition to presenting a range of more than 100 paint colours, this central area of the facility exhibits some of the unique features commissioned by #bentley owners in the past.         

A first for #bentley, the sixth floor offers a haven of tranquillity in the form of a decorative roof garden, while there is also a VIP Majlis suite, with a blend of luxurious materials alongside traditional Arabic patterns.  

An experience beyond that of a typical retail environment, the #bentley Emirates #showroom features the world’s first Aqua Graphic Water Curtain, with number plate recognition technology. This projects any type of graphic, from a logo, a car to a person’s name onto a water sculpture as well as being able to identify and welcome regular #bentley customers to the #showroom.         

With three floors of display area, #bentley Emirates showcases the full range of #bentley cars from the brand’s four model lines, Continental, Flying Spur, Mulsanne and the new Bentayga.   


News correlate

marzo 27, 2024
marzo 27, 2024
marzo 13, 2024

Comunicato Stampa disponibile solo in lingua originale. A colourful and inspiring range of ‘Curated by Mulliner’ Styling Packages ...

▪Amel Boubaaya Head of Marketing and Communications Bentley Europa potenzia la squadra di comunicazione e contatti con la stampa d...

Esclusivo whisky single malt scozzese che fonde l'artigianato tradizionale e la più avanzata tecnologia di ingegneria di precision...

Ti potrebbe interessare anche

marzo 12, 2024
febbraio 22, 2024
febbraio 14, 2024

Comunicato Stampa disponibile solo in lingua originale. Bentley Motors was today named Britain’s Most Admired Automotive Manufactu...

Comunicato Stampa disponibile solo in lingua originale. Unique customer commission for first-ever two-tone Bentayga EWB – then ado...

Comunicato Stampa disponibile solo in lingua originale. Continental GT elected Best Car with two coveted awards in two key markets...