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settembre 09, 2016 - Dodge

Dodge Debuts Heritage-inspired 2017 Color Names, Releases New Enthusiast-demanded Paint Hues for 2017

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September 8, 2016 , Auburn Hills, Mich. - Adding even more excitement to the #dodge brand's rich muscle-car legacy and its most powerful lineup ever, America's mainstream performance car brand is pulling from its rich history for its new 2017 exterior color lineup with a pallet of paint names derived directly from the brand's colorful heritage. For the most hardcore #dodge fans and enthusiasts, Green Go and Yellow Jacket join the legacy of the brand's limited-production hues such as Plum Crazy, Sublime and Go Mango.
 
"Our heritage-inspired paint names highlight how the #dodge brand attitude permeates through everything we do, even a simple detail like a color name," said Tim Kuniskis, Head of Passenger Car Brands, #dodge, SRT, Chrysler and Fiat – FCA North America. "For #dodge, the heritage-inspired names are more than just catchy ways to callout our paint – these names resonate with our customers, speaking to their personality, their car passion and their love of their #dodge."
 
Nearly a half-century of bold names for bold rides
Like the Top Banana, HEMI Orange and Panther Pink exterior colors originating from #dodge during the muscle-car era, the brand is digging deep once again to revive its bold paint naming strategy for 2017 and further building on its lexicon within automotive enthusiasts.
 
Arriving to #dodge dealerships this fall, the 2017 #dodge #challenger, #charger, #viper, #durango, #journey and #grandcaravan will offer an array of colors that include:
  • Redline 2K
  • Blu By You
  • Stout Brown
  • White Knuckle
  • Redline 3K
  • Maximum Steel Metallic
  • Bomber Brown
  • Vice White
  • Octane Red
  • Yellow Jacket
  • Granite
  • White Noise
  • TorRed
  • Olive Green
  • Billet
  • Blood Orange
  • Green Go
  • Black Onyx
  • Go Mango
  • Destroyer Gray
  • DB Black
  • Contusion Blue
  • Bruiser Gray
  • Pitch Black