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INFINITI Middle East, in collaboration with Emotiv Inc., has announced the launch of an innovative new study where #infiniti will seek to identify and measure the level of human excitement unleashed when individuals get behind the wheel of the recently launched #infiniti #q50redsport400.
Over the course of the next four weeks, customers around the Middle East region will have the opportunity to drive the #q50redsport400 wearing the pioneering Emotiv Insight headsets that will measure their mental performance indicators and sub-conscious responses to characterize their driving experience.
Rolled out under the banner of UnleashYourPotential, the study aims to demonstrate how the changes in brain activity when driving the powerful sports sedan can affect enjoyment, excitement, engagement and focus, improving driving performance and thereby increasing their potential.
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