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Established in 1958 in Ligury and Tuscany and comprising three facilities in Ameglia, La Spezia and Viareggio, #sanlorenzo is one of the most prestigious #superyacht builders in the world dedicated to designing and building the highest-quality motoryachts on the market. In 60 years of company history, the shipyard manufactured 750 yachts, with 48 new yachts built in just 2015 alone, and is now among the worldwide top three builders of yachts over 24m. The company focus is on building the most exclusive, quality-oriented yachts that reflect each and every single owner in its unique, passionately distinctive way.
Represented in Asia since May 2015 by #simpsonmarine, Asia’s most reputable yacht dealer and services company established by Mike Simpson over 30 years ago, #sanlorenzo yachts are appreciated by Asian buyers thanks to their quality of build and unlimited customizations offered by the yard’s talented designers.
On regular occasions, #sanlorenzo works with the world’s most renowned designers to create unique yacht decors for their owners. This time the #partnership has been established with Steve Leung. Steve Leung is a leading award-winning designer, founder and chairman of Steve Leung Designers (SLD) with headquarters in Hong Kong since 1997. Currently one of the biggest #interiordesign consultancies in Asia, the company has branches in Beijing, Shanghai, Guangzhou and Chengdu and employs over 400 staff including architects and interior designers.
The #partnership among the companies consists of a design project for the superyacht Sanlorenzo SL106 and will focus on three main living areas: saloon, master cabin and en-suite bathroom. The design stems from a human-oriented principle to create a space that caters to the needs of the high-end users in Asia. With the spatial configuration re-imagined based on the Asian lifestyle, the main deck is given a refreshing new look that is a perfect combination of sumptuousness, elegance and sophistication.
“Yacht design has long been dominated by the western lifestyle which is very different from the way we live in Asia, especially in China. Our collaboration with #simpsonmarine and #sanlorenzo serves a wonderful opportunity to demonstrate a new take on yacht design – an international yet localized design that suits the needs and custom in the Asian market,” explains Steve Leung. “We’ve come up with two schemes, one with a more refined, luxury sensibility and the other a minimalistic, elegant touch.”
“I’m convinced that this collaboration on the #sanlorenzo Asian Edition together with Steve Leung will be the starting point for many more successful projects for the Asia market. Steve Leung Designers interpretation of the local desires and aspirations for sophisticated Asian interiors will find its immaculate execution at the #sanlorenzo premises in Italy, as all the other #sanlorenzo yachts we have handed over to our clients”, says Mike Simpson, Managing Director of #simpsonmarine.
The project was unveiled at the 2016 Visun Hainan Rendezvous in Sanya and further developments will be presented to the Hong Kong audience in February 2017. Following this first collaboration on the #sanlorenzo SL106, Steve Leung Designers will offer their services to all the other #sanlorenzo yachts from SL, SD and #superyacht ranges.
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