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“Escala is a concept with two clear objectives,” said Johan de Nysschen, President of Global #cadillac. “First, #escala is a statement of intent for the next iteration of the #cadillac design language, and also technical concepts in development for future #cadillac models. Secondly, #escala builds Cadillac’s aspirational character, signaling the brand’s return to the pinnacle of premium.”
Cadillac has released a new slate of models bristling with expressive design and exhilarating performance, driver’s cars taking #cadillac into a new chapter of its storied 115-year history.
“Escala is a concept car, but one based upon the unrelenting rise of our #product substance,” de Nysschen said. “Depending on the development of market segment for large luxury sedans, #escala is a potential addition to our existing #product plan.”
Escala — Spanish for “scale”— is a concept for a larger, more elite and expressive companion to the recently launched 2016 #cadillac CT6, the brand’s remarkable new range-topping prestige sedan. #escala is also the third in a series of concepts #cadillac has debuted at Pebble Beach in recent years, following the Ciel convertible (2011) and Elmiraj coupe (2013.)
Escala is designed to be both a driver’s car and an indulgent flagship sedan. It features an expansive liftback design emphasizing the car’s considerable scale and versatility. At 5347 mm in overall length, #escala is roughly 152 mm longer than today’s CT6.
Escala features a new and evolved face of #cadillac design that will begin appearing on production models soon. This includes a new expression of Cadillac’s vertical lighting, a brand signature since 1948.
“This concept shares how #cadillac will bring forward a new experience that is uniquely American, and unmistakably #cadillac,” says Andrew Smith, executive director of #cadillac Global Design. “Escala is an expressive symbol of reward and an exhilarating driving experience. On the interior, we pushed further. It’s about precision and ingenuity in craftsmanship, and the artistic integration of technology.”
Escala features a “dual personality” interior crafted with distinctly different zones: The front is about intensely focused modern technology, while the rear delivers relaxation.
An array of three curved OLED screens is a prominent feature in the front of the cabin consolidating the traditional instrument cluster with the center stack into one integrated unit.
Escala includes new designs for connectivity and control, providing a prototype for the user experience in development for future production models. The system features a central control module that enables the driver to execute tactile commands across the spectrum of connectivity functions, in addition to voice and gesture control technology.
Like all #cadillac models today, the interior is assembled using hand cut-and-sewn techniques. However, #escala makes broad use of hand-tailored fabric on the door trim and seating areas. Inspired by suiting material used by Cadillac’s partners in the fashion industry, the fabric provides a new level of hand-applied craftsmanship and color, unique in today’s #auto interior landscape.
The #escala Concept utilizes Cadillac’s new RWD-centric large premium car architecture, featuring one of the world’s most advanced body structures, which debuted on the new CT6. The weight-optimized mixed-material construction enables unprecedented agility and efficiency.
Escala uses a new 4.2-liter twin-turbo V-8 engine, a prototype of a new powertrain in development for future #cadillac models. The advanced engine utilizes Active Fuel Management technology, enabling fuel-saving 4-cylinder operation.
Cadillac #escala Concept Basic Specifications
4-door expressive flagship sedan, with lift-back rear opening
4.2-liter Twin Turbo V8 with cylinder deactivation
CTS-V Carbon Black Edition – unrivaled performance gets a new look
At Geneva, #cadillac will also present an exclusive design-package available for the #ctsv: the Carbon Black Edition designed to complement Cadillac’s aggressive design philosophy. Distinct exterior and interior features further enhance the spirit and design of Cadillac’s performance vehicles.
The #ctsv Carbon Black Edition Package includes the following features:
The Carbon Black Edition Package is now available for the 2017 model with a customer advantage of an approximate 30 % discount. As a result, the total price for the #ctsv Carbon Black Edition in Switzerland is CHF 121,150 / in Germany it is € 104,600.
The Carbon Black Edition Package is also available for the CTS Sedan plus the ATS Sedan / Coupé, each in the luxury version and includes – among others – interior and exterior carbon features, adjustable sport seats and 'After Midnight' dark painted aluminum wheels.
Impressive sales growth
Around the globe, 308,692 buyers opted for a new #cadillac last year. This equates to 11.1 percent growth compared to 2015 and marks the best result since 1986. In Europe, sales in 2016 even increased by 34.7 percent to nearly 800 cars sold. As in the past, the strongest markets were Germany, up by roughly 43 percent, and Switzerland by nearly 68 percent. The top-selling models in Europe were the Escalade Full-Size Luxury SUV and the new XT5 crossover that replaced the popular SRX.
Cadillac Press Conference
The #cadillac press conference will be held on March 7 at 8 a.m. in Hall 1.
A list of Cadillac executives available for interviews will be provided shortly.
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