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giugno 28, 2017 - Rolls Royce

The next chapter of the Black Badge story dawns at the Goodwood Festival of Speed

Comunicato Stampa disponibile solo in lingua originale. 

In March 2016, Rolls-Royce presented a truly transformative moment on the luxury landscape – the introduction of a permanent Bespoke family of motor cars called #blackbadge, designed in response to the differing lifestyle requirements of a younger, more dynamic patron of luxury.“Black Badge is for those driven by the same restless spirit that propelled company forefather C.S Rolls’ exploration of the limitations of powered land and air travel. It is an alter-ego for our marque that captivates the disrupters, the innovators and those that accept no limitations. Standing as a truly Bespoke response to the desires of a new breed of entrepreneur, #blackbadge has already distinctly amplified the characters’ of Ghost and Wraith motor cars, placing them into consciousness of those that seek a commanding presence in the objects they commission. Overwhelming demand from new patrons of luxury tells us the time is now right to apply this assertive, confident and powerful attitude to Dawn and open this truly transformative presence to the world.”More information on the press release

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