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On the occasion of Leonardo DiCaprio Foundation’s (LDF) Fourth Annual Saint-Tropez Gala, #bmw France had the pleasure to donate a #bmw #i3, designed by #mauriziocattelan and Pierpaolo Ferrari of TOILETPAPER, for the yearly fundraising auction. After some intense bidding, the unique artwork and fully functioning electric vehicle went to a Swiss collector for the amount of €100,000.
The gala was hosted by LDF Founder and Chairman Leonardo DiCaprio, foundation CEO Terry Tamminen and the Global Fundraising Chairman Milutin Gatsby, honoring the Mayor of Paris, Anne Hidalgo. #event Chairs included Prince Albert II of Monaco, Cate Blanchett, Marion Cotillard, Philippe Cousteau, Penélope Cruz, Tom Hanks, Kate Hudson, Doutzen Kroes, Jared Leto, Tobey Maguire, Edward Norton, Emma Stone, Uma Thurman and Kate Winslet. Among the guests in attendance were Adrien Brody, Sean Penn, Taylor Hill, Iman Hamman and Gerard Butler. For the international guests, American artist Lenny Kravitz performed on site. Additionally, there was a surprise performance by Madonna.
Vincent Salimon, CEO #bmw Group France is delighted that “our commitments to sustainable development and support for contemporary creation come together to raise funds for the Leonardo DiCaprio Foundation. The #bmw #i3 "Spaghetti Car" was created by #mauriziocattelan and Pierpaolo Ferrari on the initiative of #bmw France and the Rencontres d'Arles, #bmw partnered for 8 years. The donation of this unique work for the Foundation's annual charity gala in Saint-Tropez reflects once again the company's culture: daring, innovating, creating in complete freedom, in a responsible and sustainable spirit.”
Auctioneer Simon de Pury, together with curator Lisa Schiff of SFA Advisory oversaw the sale of dozens of original works by internationally renowned artists such as Jeff Koons, Tracey Emin, Urs Fischer, Paul McCarthy, Adrian Ghenie, Rudolf Stingel and current #bmw Art Journey recipient Max Hooper Schneider.
With $30 million raised so far, the auction continues online to benefit LDF programs. Please visit: http://www.2017ldfauction.org/en.
The #bmw #i3 “Spaghetti Car” On the occasion of the Rencontres d’Arles Festival of Photography in 2016, Italian artist #mauriziocattelan (*1960) created a #bmw #i3 (60 Ah) “rolling sculpture” together with the photographer Pierpaolo Ferrari (*1971). In 2009 Cattelan and Ferrari co-created TOILETPAPER, a bi-annual picture-based publication. For the exterior of the #bmw #i3, TOILETPAPER employed their signature style spaghetti close-up imagery. Cattelan remarked upon his work: “This is by far the best Spaghetti Car I have tasted! All those years of perfecting definitely paid off! Totally awesome!”
Maurizio Cattelan is considered one of the most significant artists of his time, with major exhibitions at international museums, including the Museum of Modern Art, the Centre Georges Pompidou as well as the Guggenheim Museum in New York. His sculpture “Him” (2001) sold at auction at Christie’s in 2016 in excess of $17m. Within the same year, he installed “America”, a solid 18-karat gold toilet in the Guggenheim Museum’s restroom, free of use for the public. Cattelan is a four-time participant of the Venice Biennial.
From Andy Warhol and Roy Lichtenstein to Robert Rauschenberg and Jeff Koons, #bmw has been collaborating with artists creating Art Cars for almost half a century. The #bmw #i3 series was launched in 2014 as part of the #bmw i brand, standing for visionary vehicle concepts and technologies, connected mobility services as well as a new understanding of premium defined by sustainability. The “Spaghetti Car” by TOILETPAPER is a fully functioning electric vehicle and came with a certificate of authenticity signed by TOILETPAPER (Maurizio Cattelan and Pierpaolo Ferrari) as co-creators of this unique work of art.
(© Getty Images for Leonardo DiCaprio Foundation)
For further questions please contact:
Dr Thomas Girst
BMW Group #corporate and Intergovernmental Affairs
Head of Cultural Engagement
Telephone: +49-89-382-20067 E-Mail: Thomas.Girst@bmwgroup.com
About #bmw Group’s Cultural Commitment For almost 50 years now, the #bmw Group has initiated and engaged in over 100 cultural cooperations worldwide. The company places the main focus of its long-term commitment on contemporary and modern art, classical music and jazz as well as architecture and design. In 1972, three large-scale paintings were created by the artist Gerhard Richter specifically for the foyer of the #bmw Group's Munich headquarters. Since then, artists such as Andy Warhol, Jeff Koons, Daniel Barenboim, Jonas Kaufmann and architect Zaha Hadid have co-operated with #bmw. In 2016 and 2017, female artist Cao Fei from China and American John Baldessari created the next two vehicles for the #bmw Art Car Collection. Besides co-initiatives, such as #bmw Tate Live, the #bmw Art Journey and the “Opera for All” concerts in Berlin, Munich and London, the company also partners with leading museums and art fairs as well as orchestras and opera houses around the world. The #bmw Group takes absolute creative freedom in all its cultural activities – as this initiative is as essential for producing groundbreaking artistic work as it is for major innovations in a successful business.
The #bmw Group
With its four brands #bmw, MINI, Rolls-Royce and #bmw Motorrad, the #bmw Group is the world’s leading premium manufacturer of automobiles and motorcycles and also provides premium financial and mobility services. As a global company, the #bmw Group operates 31 production and assembly facilities in 14 countries and has a global sales network in more than 140 countries.
In 2016, the #bmw Group sold approximately 2.367 million cars and 145,000 motorcycles worldwide. The profit before tax was approximately € 9.67 billion on revenues amounting to € 94.16 billion. As of 31 December 2016, the #bmw Group had a workforce of 124,729 employees.
The success of the #bmw Group has always been based on long-term thinking and responsible action. The company has therefore established ecological and social sustainability throughout the value chain, comprehensive product responsibility and a clear commitment to conserving resources as an integral part of its strategy.
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