Press release
292KB
february 03, 2016 - Hublot
Hublot: Big Bang Broderie - A new icon is born the art of fusion with a feminine touch
The much praised inimitable character and technological excellence of Big Bang have made it the ultimate symbol of fusion. The brand has become the showcase for the run-away creativity that is the essence of Swiss manufacturer Hublot. A philosophy of luxury freed from the established codes. The two new limited-series Big Bang Broderie Sugar Skull 41MM and Big Bang Broderie 41MM, presented at the 2016 Geneva Show, bear witness to this ideology. They blend confident femininity with innovation at its peak and, for the second year running, consecrate Saint Gallen embroidery on organza silk. A new icon is born. Accompanying women for whom independence is a question of style and a state of mind.
Hublot is ever at the forefront of research into the latest hi-tech materials and guardian of traditional expertise. It acts as a bridge between a past that bears the traces of the most talented watchmakers and a future nourished on visionary artistic concepts—testing with mastery all the realms of the possible. With Hublot, there are no limits to innovation. It is the company's reason for being. The Big Bang is the unrivalled icon of fusion; the brand was born to break established codes and over time has demonstrated its ability to create exclusivity. Having incorporated composite resin, carbon and ceramic, invented Magic Gold and borrowed denim, the basic essential from our wardrobes, as part of its watchmaking proposals... in 2015, Hublot has freed embroidered silk organza from the fixed notions and the traditional ideas that had held it for so long. The Swiss manufacturer has taken the craft away from haute couture, fashion and lingerie and used it to adorn its Big Bang. On the strap and the dial, but not only. In 2015, for the first time in the history of watchmaking, "encased" in carbon fibre, the embroidered web-like material acts as a shell to form the dial and the carbon bezel of the watch. The execution of this technical prowess required several years of research and development. This first Big Bang Broderie is a symbol of confident femininity and glamour, blending two forms of Swiss expertise, which won the prestigious Ladies' Watch Prize at the 2015 Geneva Grand Prix de l'Horlogerie.
The fusion of two Swiss crafts
Taking the Art of Fusion to its peak, when confirming its desire to take embroidery away from its traditional bonds and offering it a new identity, Hublot naturally turned to the master of Swiss embroidery: Bischoff. The Swiss firm Bischoff is at the cutting edge of innovation, performance and creativity, and has earned international renown as a major player in the field. In 2014, it won awards in the lingerie category with the prestigious title of Designer of the year at the Paris Capitale de la Création trade fair. Bischoff's master craftsmen prepared the silk organza embroidery of floral arabesques that subtly reveal the skull motif for the dial in their workshops in Saint-Gallen, near to Zurich.
And Hublot… created the Big Bang Broderie
If “God… created woman”, then Hublot created the Big Bang Broderie for her!
As an inexhaustible source of inspiration, the embroidery of Saint-Gallen is transposed into the art of fusion to reveal all of its modernity and creative potential for the second consecutive year with Big Bang for two new limited series: the Big Bang Broderie Sugar Skull 41MM and the Big Bang Broderie 41MM, each of which comes in three runs of 200 pieces.
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