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april 19, 2016 - Jaguar

Jaguar and IED Torino together at Fuorisalone 2016 with Jaguar F-Pace

Jaguar, the famous British car maker, exhibits at fuorisalone 2016 with a project in collaboration with the European Institute of #design (IED) of Torino showcasing the new Jaguar F-Pace, the first #jaguar Crossover.

 

From 12 to 17 April, at SuperDesign Show organized by Superstudio as part of the Tortona #design Week circuit, a team of talented young designers from #ied Torino will use their creative skills to interpret the features of the new #fpace.

 

This unique concept shows how traditional ideals that have always characterized #jaguar and its models, combine with the concepts of innovation and ongoing evolution expressed by the new signature style of the brand and embodied by #fpace.

 

4 #fpace cars will be exhibited. 3 of them, customised with light wrappingpreviously developed by the #ied students, will occupy the centre of the agora enlivened by the young designers who will present projects and live performances with Wacom Cintiq, generating a creative workshop.

 

Visitors can also get a close-up view of the livecreationof 1 model of #fpace on a 1:4scale via 3D modelling techniques, used by car manufacturers in the production of concepts for new models and vehicles development.

 

During an exclusive #event scheduled for Thursday 14 April, a jury composed by #jaguar designers and some representatives of #ied Torino will award the wrapping #design that embodies the values and distinguishing features of the new #crossover the best. The public will also be able to express their preference via #jaguar social network channels or directly on the spot.

Alongside the activities of the students, visitors can participate in the project thanks to the Evolution Wall, a wall that reproduces the plan of a big new city, not yet defined. The visitors will be able to outline their ideal city, marking their favourite spots with geometrically shaped cards and

customising them with messages, signatures and thoughts. An innovative city that reflects the evolution ideals of #fpace and which has its foundations in the same architectural lines that led to the creation of the high-performing #jaguar #crossover.

 

The collaboration of #jaguar and #ied Torino at fuorisalone confirms the link already existing between the Brand and the European #design Institute, underlining once again that #jaguar is attentive to the target of young creative designers with whom it exchanges inspiration and ideas.

 

Jaguar is partner of the first edition of the #ied First Level Master in Car Interior and User Experience, a one-year course that provides in-depth knowledge of car #design. The #design course focuses on the user and his/her vehicle experience which analyses how interior #design can influence exterior #design.

 

At fuorisalone #event, #ied and #jaguar will organize a special open lesson of the Master at Superstudio, held by one of #jaguar designers involved in the creation of the brand’s iconic models. The lesson will be open to everyone who is interested in car interior #design.

 

Synonym of both tradition and innovation, #jaguar has enthusiastically supported the collaboration developed with #ied Torino which – on the strength of the brand’s desire for renewal – aims to form new talents and create opportunities and exchange of know-how.

 

JAGUAR F-PACE

 

Jaguar #fpace is the first #jaguar #crossover conceived and designedto offer the agility, reactivity and refinement for which #jaguar models are known, together with unrivalled sporty handling and everyday practicality.

 

Developed with Jaguar Lightweight Aluminium Architecture, a rigid lightweight structure consisting 80% of aluminium, the new #fpace combines purity of line of surfaces and proportions, with some style features inspired by the iconic two-seater sports F-Type.

 

F-Pace seats five passengers in absolute comfort with plenty of headroom and knee room and surprisingly spacious boot. Infotainment and connectivity are also state of the art.

 

The new #crossover has also been designed to comply with the most stringent safety regulations worldwide and offers exceptional levels of protection for passengers and pedestrians.

 

The active safety standard is equally high, thanks to a series of advanced driver assistance systems.

 

With #fpace, Jaguar Activity Key makes its world debut: it is a wearable technology that consists of a waterproof shock-resistant wristband, with an integrated transponder able to support the most active lifestyles. In this way the remote control can be safely blocked inside the vehicle.

 

The complete range will include: #fpace Pure, #fpace Prestige, #fpace Portfolio, #fpace R-Sport, #fpace S, #fpace First Edition.

 

Engine options comprise: 2.0 litre diesel 180 HP with manual transmission (available with rear and four-wheel drive) and automatic transmission (only four-wheel drive); 3.0 litre diesel 300 HP with automatic transmission and four-wheel drive; 3.0 litre petrol 340 and 380 HP with automatic transmission and four-wheel drive.

 

Guide prices for the #fpace range start from € 44,625.

 


IED – European Institute of #design

 

Founded in 1966 by Francesco Morelli, #ied represents an example of Italian #excellence at an international level, operating in the field of training and research in the disciplines of #design, Fashion, Visual Arts, Communication and Restoration. It is an international Advanced Training school geared to the creative professions, with particular attention to #design in its many different forms. #ied training offer is based on academic credits structured according to the parameters adopted by the most advanced European institutions in the sector. The ideal training course aims to lead the student towards an all-round preparation in the chosen #design discipline, combining an Undergraduate and a Postgraduate programme. The #ied headquarter in Turin, founded in 1989, is recognised as one of the most important international training centres in Transportation #design. In line with production and cultural environment of North-Western Italy, #ied Torino explores the future of mobility, living, communication and the urban dimension, orienting the training of professionals and designers towards sustainable and technological innovation, reference themes in all production sectors, in culture and in the public administration.

 


For information, pictures and video about #fpace:

 

www.media.jaguar.com