Press release
1MB
december 19, 2016 - Porsche
“More convenient, quicker, better”
Travelling from one appointment to the next by car sounds like a stressful scenario to many of us. However, #porsche and Evopark have shown – each in their own distinctive way – that it does not have to be like this: While the Stuttgart-based sportscar manufacturer has developed, in the form of the #panamera, a vehicle that can transform tedious journeys from A to B into a pleasurable experience, Evopark focuses on simplifying the process of parking in congested areas. Two factors that contribute to an even “work-drive balance”.
The two worlds then met at an event hosted in #berlin. Together with other founders, Sven Lackinger explored the #berlin start-up scene – in none other than the #panamera. But let's start at the beginning.
Back in 2014, Maximilian Messing, Tobias Weiper, Sven Lackinger and Marik Hermann were already asking themselves how the process of parking could be made more convenient for drivers. They were fed up of struggling to find a parking space, queuing up to pay at machines and having to pay with cash. Just a short while later, Evopark was born. The electronic parking card developed by the start-up does away with the need to take a paper ticket – instead the barrier opens automatically when cars enter and exit. Payment is taken electronically, with an app providing an overview of costs and also navigating the driver to the nearest car park, if required.
The Panamera transforms from a luxury saloon into a sportscar
This idea caused a great sensation. In June 2016, #porsche Digital GmbH also came on board and has since held a minority share in the Cologne-based company. “More convenient, quicker, better – these are the precise aspects of the digital transformation that fascinate us and that fit with Porsche”, said the Chairman of the Executive Board of #porsche, Oliver Blume, at the time.
More convenient, quicker, better – attributes that are also applicable to the #panamera. Sven Lackinger sits behind the wheel of the Gran Turismo. He is driving media representatives around #berlin for a day: from Café Sankt Oberholz to the Mindspace co-working platform, via the Brandenburg countryside to the #porsche Digital Lab. While driving, he talks about his vision of digital parking.
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