Cookie Consent by Free Privacy Policy website Increasingly international, WHITE Milano, in partnership with CNMI, takes to Milan’s catwalks Situationist, the georgian designer for the first time in italy
february 26, 2017 - White Milano

Increasingly international, WHITE Milano, in partnership with CNMI, takes to Milan’s catwalks Situationist, the georgian designer for the first time in italy

The contemporary #fashion tradeshow sponsored by the Municipality of #milan is about to open its doors, from 25TH to 27TH February, with 511 brands - out of which 145 are international and 189 are new entries - on an exhibiting surface of 20 thousand square meters (11% larger than the February 2016 edition). Approximately 22 thousand visitors are expected. Special focus on international upcoming labels from China to Kazakhstan, from Belgium to Portugal. The Special Guest from Georgia treads for the first time the Milanese catwalks organized by Camera Nazionale della Moda Italiana.

From 25th to 27th February, #whitemilano comes back with the international tradeshow dedicated to womenswear, which for the upcoming edition is expecting an incoming of approximately 22 thousand visitors and insiders. Thanks to the show’s vocation for scouting and contemporary #fashion, the #tortonafashiondistrict is all set to put on show a brand mix of 511 brands, out of which 145 from abroad and 189 new entries, in the 20-thousand-square-metres surface (11% larger than the February 2016 edition) of the three locations at Tortona 27, 35 and 54. The highly buyer-oriented exhibiting formula of the show has generated a remarkable increase in new admittance requests, thereby reaching more than 350 requests, out of which over 100 from abroad. A datum showing a growth potential in terms of exhibiting spaces in the Tortona area, as well as the businesses’ desire to be present in #milan, a city that is experiencing a time of cultural and commercial renaissance. In this scenario WHITE is today the most critical platform during #milan #fashion Week, a real reference point for buyers from across the globe, as it never fails to showcase both cutting-edge labels, as well as consolidated innovation-oriented companies.