Press release
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december 21, 2017 - Porsche
Designing for the Future
The main difference between a #porsche and other brands will always be that, with us, the driver has a choice.” Chief Designer, #michaelmauer, pauses briefly to underscore the point he’s about to make: “Whether they want to enjoy a computer-assisted ride or drive themselves, there will always be a choice. That’s why #porsche will always have a steering wheel.”
The brand’s stylists, at their new #design center in Weissach, are very clear about their priorities when it comes to defining the aesthetic and functional orientation of the interior. The #porsche of the digital age is unmistakably a sports car, and that means it’s a driver-focused affair. “And it’s fast,” adds Mauer. He’s not referring to the road, even though that’s true too. Mauer’s reference was a nod to the speed with which drivers can access the car’s functions. “The challenge is: How quickly do I find something? How quickly do I grasp it?”
Digital assistance
Mission E gives some indication of how that will look. The idea is for the driver to be able to act very directly. What once required a lot of buttons will be a breeze in the future, with underlying digital assistance.
Mauer sketches out Porsche’s approach to this task as follows: “We first discuss things within the group. People suggest ideas. Quick sketches emerge. Then the topic is developed further in a project group, and after a short time—in many cases less than a month—we have a result. We work a lot with the trial-and-error method. Errors are welcome, because they make clear what doesn’t work.”
The 911 as point of reference
The primary objective is always a fascinating driving experience. The user experience is the focus of all the work that goes into the car. All research begins with a look back at the past. Using the example of a 1973 911 T, designer Thorsten Klein describes the elements that make the interior of a #porsche unmistakable to this day. He points to the round instruments with the tachometer in the center. “That obviously isn’t present in the all-electrically powered Mission E, but the principle of driver-oriented instruments is naturally the same.” Klein has been working in Weissach for more than ten years. Still in love, he caresses the cockpit mount, which traces a straight line—a line of reference for drivers, who are duty-bound to keep their eyes on the road. “The 911,” he says somewhat wistfully, as if to himself, “is our reference for every new development.”
high salar vakili design center weissach 2017 porsche ag
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high ivo van hulten head of interior design design center weissach 2017 porsche ag
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high ivo van hulten head of interior design michael maurer chief designer l r design center weissach 2017 porsche ag
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high michael makhoul design center weissach 2017 porsche ag
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high design center weissach 2017 porsche ag
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