Cookie Consent by Free Privacy Policy website “Jaguar Electrifies: Future Perspective”: at Fuorisalone 2018 Jaguar presents an installation that puts a new perspective on the future of mobility
april 19, 2018 - Jaguar

“Jaguar Electrifies: Future Perspective”: at Fuorisalone 2018 Jaguar presents an installation that puts a new perspective on the future of mobility


Light play, essential lines and futuristic settings will create a network of interwoven perspectives that focus attention on the electric #jaguar #ipace

exhibited in Chiostro Nina Vinchi at Piccolo Teatro in Milan, from 17th to 22nd April  


Jaguar, the famous British automotive brand, returns to Milan #design Week to present “Jaguar Electrifies: Future Perspective”: an installation that immerses the visitor in a dimension based on innovation, wherepresent and future merge to create unusual perspectives that carry the visitor towards new horizons in mobility. 


The undisputed star of the creative concept will be the Jaguar I-PACE, the new fully electric  model which, at the centre of the installation, embodies one of the new faces of the brand. Characterized by essential #design and high performance, this innovative vehicle is tangible proof of how the world of electric cars has achieved a new dimension, viewing the future through a different perspective. 


Courage, ability and knowledge are the key elements that have guided the creation of #ipace and have been used as a starting point for “Jaguar Electrifies: Future Perspective”, the installation created by the Rome #design studio  Mama #design.


Patterns of light will introduce the visitor to the universe of perspectives that will enhance Chiostro Nina Vinchi at Piccolo Teatro, a special  location that will host #jaguar for the whole week of #fuorisalone. LED frames, an explicit reference to the world of electricity, and minimalist lines will wind their way around the innovative #jaguar model, creating plays of light and a criss-cross of perspective lines.


The visitor will be involved in an immersive atmosphere, created with the aim of stimulating novel  points of view that have inspired the creation of the new #jaguar #ipace and established the rules of a futuristic electrification design.


A metaphysical cloud will animate the colonnade of Chiostro Nina Vinchi, creating an abstract dimension in which key words tell us about the concepts that inspired and guided the development of the installation.  


A concept designed to highlight how the traditional values of the brand now combine with innovation and ongoing evolution, typical of the new signature style of #jaguar, of which #ipace is the iconic interpreter. 


On Thursday 19th April, in Chiostro Nina Vinchi at Piccolo Teatro in Milan, Ian Callum, #jaguar Director of Design, will lead a meeting with the Italian and international press to illustrate Jaguar’s vision of the future of mobility, with introduction of the new electric vehicles, first and foremost #jaguar #ipace.

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