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september 07, 2018 - Ferrari Gioielli

Ishwara by Serena Ferrari @ HOMI 2018


“At first it’s a glare. Then passion, study and research. Afterwards it’s an emotion that takes shape and becomes jewel. #ishwara is enthusiasm and love for my job. #ishwara embodies the synthesis of the woman I am: ironic and easy, dynamic and curious. #ishwara is the jewel I first want to wear.” 


ISHWARA is the Italian-based jewellery brand of the designer #serenaferrari, creating delicate, feminine and glamorous pieces as easy-to-wear as seductive and elegant. Influenced by her background in the jewelry world, Serena’s designs are inspired by her surrounding of #fashion, art and nature. During her apprenticeship with several Jewellery brands Serena was always mesmerized by the beauty of the stones and entranced by the stories every pieces tell. Combining her passion for jewels with her love for fine and beautiful things, in 2014 Serena set off to create her own unique line of jewels. Her everyday pieces, significant enough to be worn alone but delicate enough to wear layered together, are the perfect alchemy of style and femininity. Handcrafted creations, often intricate and romantic, always unique and ever alike.