Cookie Consent by Free Privacy Policy website London Fashion Week - The New Young British Haute Couture Disruptor: Luxury, Diversity and Accessibility for Millennials with Sarah Boadu
february 18, 2019 - Sarah Boadu

London Fashion Week - The New Young British Haute Couture Disruptor: Luxury, Diversity and Accessibility for Millennials with Sarah Boadu

Sarah Boadu Atelier (SB) understands the sartorial needs of women, irrespective of their shapes and/or sizes, ensuring that every woman can enjoy the handcrafted luxury of a couture dress. Her new collection, Woman's Echo is a celebration of how millennial women's collective strength  as a result era where women are stronger than ever has been made possible by the works of strong resilient women that unapologetically fought for women's freedom to be who they want to be without hindrance; simply put, celebrating generations of women operating in the ECHOES of the pioneers.

 

After a stint at Ralph & Russo, she decided to build her own brand with the aim of making couture more inclusive and less of a boys club, providing millennial women from all walks of life the opportunity of experiential luxury. 

 

SB Atelier (with her designs) believes that couture must continue to evolve daily and diversify to bring craftsmanship and innovation into the 21st century to a new clientele of young millennial women, making experiential luxury the new trend, as they sustain the business of couture, and preserve its art for future generations. As designers and brands scramble to find new ways to connect with their client base, she says that "the new generation of #fashion entrepreneurs like herself are to provide global consumers unprecedented accessibility into the secretive world of couture – an insider glimpse behind traditionally closed doors and inspiring the next generation on the importance of inclusivity. 

 

Sarah is available for interviews to discuss the role of new #fashion entrepreneurs in transposing traditional craftsmanship into the new digital age and making luxury the new experiential must-have for millennials across the world and for it be more inclusive. 

 

Please see below the links to her site featuring some of her incredible designs and the high res pictures of her new collection: 

 

http://www.sarahboadu.com/