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march 20, 2019 - TAG Heuer

The Autavia collection opens a new chapter for Tag Heuer


Using history to forge a new path, the latest TAG Heuer collection takes inspiration from the original #autavia models and makes use of the most innovative watchmaking technology to appeal to a new generation of adventurers.

La Chaux-de-Fonds, Switzerland – 20 March 2019: TAG Heuer reintroduces the #autavia as a stand-alone collection with a range of models that boast the versatility, ruggedness and reliability that characterised the original #autavia watches produced in the 1960s. Making use of the carbon-composite hairspring technology that distinguishes each piece as an Isograph, the avant-garde watchmaker builds on its heritage to continue the saga.

Bridging the gap between past and future

As one of the pillars of the brand, the #autavia was a natural choice for TAG Heuer to launch as its own line, with it joining the ranks of the Carrera, Monaco, Formula 1, Aquaracer and Link collections. From 1933 to 1957, the #autavia was a dashboard instrument used in racing cars and aircraft. The name itself comes from the combination of automobile and aviation. After production of the #autavia dashboard timer stopped, the name was still available, and CEO at the time Jack Heuer decided to use it for the chronograph wristwatch the Swiss watchmaker launched in 1962. Immediately recognisable, this innovative new timepiece captured the energy and excitement of rally racing and was legible in any conditions. Popular among racing enthusiasts and armed forces around the world, the #autavia enjoyed great success and a sterling reputation until production ceased in 1985. Today, the #autavia is being reintroduced as its own collection with seven references that have been designed with the adventurous and daring spirit the #autavia is known for.

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