Press release
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june 17, 2019 - Cadillac
BOOK by Cadillac to launch in Zurich in July
- Three different membership models at rates starting at CHF 1’900
- Minimum term of one month, unlimited number of car changes, no mileage limitation
- Choice of seven models from #Cadillac and Chevrolet range
- Personal vehicle handover by concierge service
Following its successful launch in Munich last year, #Cadillac is now offering its unique BOOK by Cadillac mobility service in the Greater Zurich Area as well. The program will be available within a 35-kilometer radius around Zurich, also encompassing, for instance, Pfäffikon, Zug, Baden and Winterthur. The Zurich region is the second european location where customers will be able to drive #Cadillac and Chevrolet cars under a subscription-based model. Following completion of the pilot phase, the service will be available to interested parties in July.
Three membership models – maximum flexibility
BOOK by Cadillac features three membership models. Participants who prefer to subscribe to BOOK by Cadillac on a monthly basis will pay CHF 2’100 for the service. For a three-month subscription, the price will drop to a monthly flat rate of CHF 2’000 and for a six-month membership to CHF 1,900 per month.
Other key details:
- Access to a total of seven vehicles from the #Cadillac model range and Chevrolet performance cars.
- Choice between all models starting with the #Cadillac XT5 crossover, the CT6 large sedan, the Escalade luxury SUV, the ATS-V and CTS-V high-performance models peaking to the Camaro and Corvette, all in top trim.
- The vehicles will be delivered by specially trained concierges according to the subscribers’ wishes, for instance to their home or office, or to the airport.
- No other costs for maintenance, insurance, taxes; summer/winter tires and toll sticker for Switzerland and Austria are included.
- Unlimited vehicle exchanges and mileage.
- Convenient web app-based advance booking using a smartphone, or online.
Interested parties can register at www.bookbyCadillac.ch and sign up for the service.
In Zurich, #Cadillac Europe cooperates with SENAG Automobile AG that handles all operational aspects.
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