Press release
146KB
april 29, 2020 - Infiniti
INFINITI presents “Carigami”
Inspired by the Japanese art of paper folding, #infiniti presents “Carigami” as part of its Park It For Now campaign
NASHVILLE, Tenn. – #infiniti, drawing from its Japanese heritage and dramatic designs, is releasing a collection of #infiniti "Carigami" models. As people around the world are encouraged to stay home in an effort to contain the spread of COVID-19, #infiniti customers, fans and families are encouraged to discover their artistic sides, as part of the Park It For Now (#ParkitforNow) campaign.
- Combining two elements of #infiniti brand DNA, powerfully elegant #design with Japanese inspired craftsmanship, the aim is to create Origami-like designs that can be downloaded and produced at home
- A series of three different #infiniti models can be produced in 1:27 scale, replicating the #design of the Q50, QX80, and the brand's iconic FX crossover.
- The project is part of the brand's effort to encourage people to stay at home to contain the spread of COVID-19, by providing a free creative outlet for customers and fans.
- All three models will be available for download at www.INFINITI.com
"In this unprecedented time where citizens of the world are doing their part to fight COVID-19 by staying at home, we wanted to develop something that will help ease the boredom, while having a bit of fun" said Phil York, General Manager of #infiniti Global Brand and Marketing. He continued, "Our hope is that lovers of cars and crafts alike, will enjoy Carigami."
With a printer at home, some paper, a craft knife and glue, users can simply print the templates and assemble their own version of the popular vehicles.
The team who created the project embraced the playful spirit of the concept when producing content, including capturing a scaled-down "at home reveal" of the vehicles on a record turntable (in place of the typical #design revolve). The aim is to inspire users who are seeking for a creative outlet as they practice social distancing at home.
Starting with the Q50, the QX80 and the FX Carigami model templates will be progressively available to download via www.infiniti.com/headlines/carigami. Users are encouraged to upload images of their efforts to social media with the hashtags #ParkitforNow #Carigami.
Carigami hero beauty Still 3.1MB -source
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Carigami Q50 Demonstration 3-source
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Carigami Q50 Demonstration Carousel B 2-source
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Carigami Q50 Demonstration FB Carousel B 3-source
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