Press release
124KB
may 19, 2020 - Porsche
Individual car pictures from Porsche production enhance customer anticipation
Stuttgart. The online “My Porsche” platform is now becoming even more attractive: the new “Behind the Scenes” function gives customers an exclusive insight into production at the sports car manufacturer in Zuffenhausen. Customers can follow how their ordered car is being built step-by-step. For the two-door 911 and 718 sports cars, #porsche has already installed cameras at two relevant stations and linked them to the production software. Two more cameras will be added soon. “My Porsche” is the centralised customer portal for car owners that bundles all the offerings and services available for individual cars.
“With ‘Behind the Scenes’, we are bringing production to life for our customers,” says Christian Friedl, Head of the #porsche factory in Zuffenhausen. “We produce highly personalised and fascinating sports cars every day in our main factory. The motivation for this is provided by our customers from all over the world. The success factor is our employees, who make customer dreams come true with perfection and passion. Allowing this behind-the-scenes insight creates an obligation for us, but also serves as a source of motivation.”
“Porsche believes in giving its customers a highly personalised experience from the very start – this now includes the time during which they are waiting for their car,” says Robert Ader, Vice President Customer Relations at #porsche. “Our customers can now experience live how their individually configured dream car is being built – this will increase the sense of anticipation even more. We will launch this offering in six markets first and will gradually roll out the service further.”
The application will be available first for new car customers from USA, Germany, Great Britain, Canada, Switzerland as well as Spain. Other markets will follow in the coming months. Besides photos from production, “My Porsche” provides customers with additional exclusive information on their car. The portal is also available as an app.
Additional insights for U.S. customers
Customers in USA are also given an insight into the vehicle logistics. Alongside information on the production process, they can use the “Porsche Track Your Dream“ function to precisely track where their car is on its way from the factory in Zuffenhausen to the dealership. A countdown to the final delivery also raises the level of excitement for customers before they receive their car.
S20 1658 fine
5472x3648, 2MB
S20 1659 fine
5472x3648, 2MB
S20 1660 fine
5472x3648, 2MB
S20 1661 fine
5472x3648, 2MB
S20 1662 fine
5472x3648, 2MB
Related news |
||
|
|
|
march 28, 2024
|
march 27, 2024
|
march 26, 2024
|
|
The Porsche 99X Electric driven by Pascal Wehrlein (GER) and António Félix da Costa (POR) tackle the Formula E debut in Japan deck... |
Porsche AG and Applied Intuition, a Silicon Valley-based vehicle software supplier, announced a strategic partnership today. The c... |
Porsche will support the European Open in Germany as the Official Automotive Partner.Long-time successful cooperation with the tim... |
Download all 
You might be interested in |
||
|
|
|
march 25, 2024
|
march 22, 2024
|
march 07, 2024
|
|
The Porsche Taycan Turbo GT (right) is the official safety car to the Porsche SIXT Carrera Cup Deutschland 2024, the Porsche 911 G... |
• Quadruple Formula 1 world champ drives Le Mans hypercar for the first time • Porsche Penske Motorsport conducts 36-hour test at ... |
Everrati, the leader in redefining automotive icons with bespoke electric powertrains, delivers first redefined, electric Land Rov... |
Italian 
Download all 
Share
Share via mail 
Automotive
Sport
Events
Art&Culture
Design
Fashion&Beauty
Food&Hospitality
Technology
Nautica
Racing
Excellence
Corporate
OffBeat
Green
Gift
Pop
Heritage
Entertainment
Health & Wellness