Press release
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october 28, 2020 - Ferrari
The Ferrari Roma wins 2020 Car Design Award
Maranello, 28 October 2020 – The #ferrari #roma has won the Production Cars category of the prestigious Car #design Award, which ran from 1984 to 1997 before being relaunched in its current form in 2016. The remote 2020 prize-giving ceremony was held today on the Car #design Award’s YouTube channel. The plaudit is an acknowledgement of the work of the #design teams responsible for the #automotive sector’s finest production designs of the year.
Launched in 1984 by Auto&Design magazine, the Car #design Award is aimed at projects that have contributed to the evolution of car #design. This year’s winners were selected by an expert jury of 12 journalists from the leading international car publications, including Auto&Design itself. In assigning the Production Cars to the #ferrari #roma, the jury stated that “The #ferrari #design team, led by Flavio Manzoni, did an incredible job with the #roma. This car reinterprets the classical lines of a Gran Turismo car and projects them into the 21st century thanks to sensual, evocative and cutting-edge design”.
The #ferrari #roma is Maranello’s new 2+ coupé, a model with sublimely refined, timeless design and all the power and agility required to guarantee a unique driving experience. Its signature Italian styling is a contemporary reinterpretation of the carefree lifestyle of 1950s and ‘60s Rome, from which it takes its evocative name, Roma. Stylistically, the #ferrari #roma is characterised by clean, symbiotic forms. Its beautifully harmonious proportions and elegantly pure, balanced volumes are very much in line with the #ferrari mid-front-engined grand touring tradition of which the 250 GT Berlinetta #lusso is the most iconic example, and from which the car takes its inspiration. It embodies an extremely modern #design language, which underlines its authentic, refined styling. Equally, however, its sleek lines retain the sporty vocation shared by all Ferraris.
Ferrari-Roma-Car-Design-Award 2020
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