Press release
1MB
april 13, 2021 - Lamborghini
#Focu5on: 5 things you don’t know about Lamborghini Ad Personam
Sant'Agata Bolognese, April 13, 2021 - Ad Personam is the exclusive program that #lamborghini offers to customers who want to customize their car in line with their personality.
It is a unique customization program that gives shape to every desire through the choice of infinite combinations, from colors to materials, from the seat logo sewn by hand rather than printed, to the initials embroidered inside the passenger compartment, as well as satisfying requests to reproduce a color on sample, always respecting the high quality standards required.
Coordinated by a team of specialists who accompany the customer through every stage of the customization process, the program conceals some curiosities that are not yet fully known or revealed. Here are five facts that you might not know yet:
1. #automotive leader in the development of unique colors: 348
Thanks to the Ad Personam program, the House of Sant'Agata holds the record in the #automotive market for the variety of color shades and palettes, offering a grand total of 348 unique Ad Personam colors, each one different from the other. Lamborghini's most demanding customers include the Americans, with 20% requesting custom colors, followed by customers in Asia Pacific and the EMEA region.
2. The last frontier of color: diamond dust paint
The latest innovation in exterior colors is the use of a new transparent paint containing micro crystals in the form of diamond dust. Thanks to a unique processing technique that combines artistic craftsmanship and technology, the bodywork thus becomes iridescent, changing color according to the reflections of the light and making the #lamborghini car a true jewel.
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