Press release
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may 04, 2021 - Living Divani
Preview Novelties 2021 Living Divani
Living Divani renews the look of its Milanese showcase Living Divani Gallery for the launch of the 2021 Indoor Collection within a neutral space, lit up by the soft mood lights of large and refined suspended dome lamps, made of rice paper. All #livingdivani codes are reinterpreted with essentiality in looks characterized by pure and soft shapes, a melody of objects that are proposed with slight variations and sophisticated moodboard, where woods, fabrics and leathers in classic neutral tones are enlivened by color accents through vivid glossy lacquering and unexpected marble surfaces.
The new Living Divani image is a sequence of scenes where to rediscover the pleasure of dialogue and sharing: a continuous and open space, which invites to let go of the superfluous and focus on the essence of things, on the re-discovered balance and harmony.
Protagonist of the scene the Sumo collection, signed by Piero Lissoni, completes the proposal combining the sofa and dormeuse variant, launched in 2020 and characterized by a lenticular basis, with new sofas and elements such as benches, low tables and armchair, in a fluid unicum that also includes the new Moon coffee tables by Mist-o and the Lemni armchair by Marco Lavit.
On the occasion of Milan #design City, Living Divani expands and enriches its Headquarters with functional spaces aimed at the same time, at revealing, through new interpretations, its spirit and the soul of its collection. Within the industrial architecture belonging to the latest expansion acquired in 2019, the brand decides to give life to a new area with the aim of welcoming visitors in a convivial space furnished with some of the #livingdivani proposals, born for residential spaces but suitable also to complete the contract and hospitality environments with elegance and versatility.
The development of this further extension continues with the new Exhibition Space intended for the permanent exhibition of The Uncollected Collection, the series of limited edition pieces between art and #design, designed by Piero Lissoni to celebrate the 30th anniversary of his Art Direction. The space is inaugurated with the temporary presentation of the #livingdivani Indoor & Outdoor 2021 collection: a volume in which the atmosphere is "punctuated" by the contrast between the rhythmical presence of the beams and a luminous neon sculpture, which projects into a timeless dimension, absorbing energy and tensions to tell the pure elegance, absolute beauty and sense of freedom of the brand.
The Exhibition Space is a universe of posed shapes and impeccable proportions, where indoor and outdoor meet and merge in a harmonious dialogue sharing the same language, made up of fluid volumes, simplified silhouettes and impeccable proportions. The new #livingdivani collection opens also up to a totally customizable idea of outdoor relaxation: the new Kasbah modular sofa designed by David Lopez Quincoces.
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