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september 22, 2021 - Officine Panerai

Panerai and BRABUS unite for a daring new partnership

Luxury Watchmaker #PANERAI enters into a #collaboration with high-end tech-luxury brand #brabus. To celebrate the start of the partnership, #PANERAI debuts its first-ever skeletonized automatic movement in daring, high-end watches inspired by the design of the #brabus "Shadow Black Ops" series of boats.

Panerai, a global high-end watch brand rooted in Swiss watchmaking know-how and Italian design #excellence, joins forces with #brabus, a German luxury engineering brand focused on high-performance vehicles, in a #collaboration that will bring together the brands' design DNAs and identities in a series of exclusive watch products and expand the reach and visibility of both brands in the worlds of watchmaking and boating.

Panerai and #brabus, both unconventional forces in their respective fields, share a passion for and connection to the marine environment. The origin and history of #PANERAI is inseparably linked to the development of diving watches the character and design of which perfectly fits to the #brabus "Black Ops" line of luxury dayboats. Each bringing decades of experience to the table the two brands will work to create innovative products fitting the marine segment of each and to maximize the potential for new ideas, new technologies and new materials used in those products.

Luxury watchmaker #PANERAI enters into a #collaboration with high-end tech-luxury brand #brabus. To celebrate the start of the partnership, #PANERAI debuts its first-ever skeletonized automatic movement in daring, high-end watches inspired by the design of the #brabus "Shadow Black Ops" series of boats.

"When we speak about partnership, it's not just about a logo, it extends to the highest levels and smallest details. We offer each other complementary skill sets and synergies in terms of products, sales and key markets. The ideas, materials and technologies of our brands will be a vehicle for developing concepts that are both disruptive and spectacular. All of these elements will come together to create results and added value to the benefit of our clients, in terms of service, retail concepts and calibers." said #PANERAI CEO, #jeanmarcpontroue.

Further information in the press release to download

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