june 16, 2022 - Lotus
Lotus Cars and NFT PRO™ announce partnership with Ripple to bring automotive NFTs to the XRP Ledger
Hethel, UK – 16 June 2022
Lotus, the iconic British performance car brand, has announced plans to launch into the world of non-fungible tokens (NFTs).
NFTs are assets which exist exclusively in the digital world, are bought and sold online, and frequently with cryptocurrency because they are coded with the same software – the so-called 'blockchain'.
Lotus is to collaborate on its first #NFT Collection with industry expert #NFT PRO, and with #ripple as the blockchain partner providing technical support on the ultra-fast, low-cost and carbon-neutral XRP Ledger (XRPL) blockchain.
The #partnership between #Lotus and #NFT PRO marks the car brand's debut in the Web3 space by creating a community of – and exciting new opportunities for – #Lotus customers, #NFT collectors and crypto-fans. Web3 is the name given to the next-generation online environment incorporating concepts such as cryptocurrency.
NFTs are the next innovative project from #Lotus Advanced Performance, the division of the business launched earlier this year. It is dedicated to delivering thrilling bespoke vehicles and world-class customer experiences. Created in-house by #Lotus Design, each new #NFT will pay tribute to the pioneering spirit of the iconic performance car brand.
Simon Lane, Director, #Lotus Advanced Performance, commented: "Lotus has always been about cutting-edge innovation, and entering the Web3 space in this way, with a truly customer-focused #NFT programme, is another excellent example of that. Partnering with #NFT PRO, a real expert in this field, means we are guaranteed to deliver truly memorable content for a new digital community of #Lotus fans."
NFT PRO has been chosen by #Lotus to help it make a seamless entry into the world of Web3. Christian Ferri, CEO, #NFT PRO, added: "It's a privilege to partner with such an iconic British #automotive brand and to help the #Lotus Advanced Performance team connect with a new generation of fans. This announcement is only the beginning for this collaboration."
The forthcoming launch of the #Lotus NFTs on the XRPL allows creators and collectors to come together and experience #Lotus Cars in a new and exciting environment, including unique perks exclusive to holders of the #Lotus NFTs. Look out for more news later this month.
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