Press release
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october 25, 2022 - Infiniti
INFINITI's latest campaign celebrates the greatest luxury of all – being yourself
NASHVILLE, Tenn. — INFINITI's meticulously crafted vehicles – from its eye-catching and bold exteriors to its luxurious interiors – are designed to elicit calm, serene moments for customers to catch a break from today's hectic, ever-demanding world.
Today, #infiniti announced its latest ad campaign, "Infinitely You," which celebrates life's important moments that often happen inside your vehicle. The campaign highlights the space you need to relish in a moment of pride, have a conversation you've been meaning to have or just disconnect from it all and take a deep breath. Rooted in people and its drivers, #infiniti sets a new path forward to provide consumers with a comfortable place to exist, both physically and emotionally.
The ads – debuting on linear TV, digital and social media – feature four spots and an anthem spot. "Infinitely You" brings to life the sleek interiors of the #infiniti QX60, QX50 and QX80, designed to make you feel at ease every time you get inside your #infiniti. The campaign reinforces the brand's commitment to providing its owners a place to experience some of life's most intimate and honest moments.
"We are always looking at ways to connect with our consumers on an emotional level," says Shelley Pratt, director, Marketing Communications and Media at #infiniti. "Our #infiniti interiors are thoughtfully designed, allowing both driver and passengers to feel at ease every time they step inside and experience the greatest luxury of all, being Infinitely you."
With special attention paid to seamlessly integrated technology features within a cabin generously appointed with tailored, soft-touch materials, each luxury vehicle delivers an open, inviting atmosphere that allows #infiniti to deliver on its promise to create a relaxing and sophisticated interior for consumer's ease and escape.
INFINITI'S "Infinitely You" campaign launches October 24, 2022.
For more information about the Infinitely You campaign, visit INFINITIUSA.com.
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