february 02, 2024 - TAG Heuer
Eyes on the future: Tag Heuer and Thélios illuminate Milan's skyline with their eyewear collection launch event
TAG Heuer and Thélios, the dynamic duo behind the recently unveiled Eyewear collection at LVMH Watch Week 2024 in Miami, mesmerized Milan with a grand celebration, which commemorated the fruitful partnership between the watchmaker and the manufacturer and marked the official launch of the Eyewear collection.
Complementing the artistry of the crafted scenography, similar to the one of a museum, Italian artist, singer, and songwriter Mahmood animated the evening with a performance exclusive to the event, followed by the pulsing beats of DJ Addal, creating an electrifying atmosphere under the collection's tagline, "It all Starts with A Vision" for an unforgettable night.
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