Press release
353KB
march 05, 2015 - Bang & Olufsen
The Bang & Olufsen Sound System in the new Audi R8 will debut at the 2015 Geneva International Motor Show
From 5 - 15 March, 2015, the Palexpo Centre in Geneva, Switzerland will be the site of the Geneva International Motor Show (GIMS). As the show enters its 85th year, it is among the top five automotive exhibitions in the world, drawing in over 250 vendors, over 11,000 members of the media and nearly 700,000 attendees from over 150 countries. Since entering the automotive audio systems sector in 2005, Bang & Olufsen has worked to forge lasting partnerships with brands that share the same dedication to excellence and innovation. In the case of the Audi R8, this meant a committed design and engineering team, capable of producing breath-taking premium in-car sound quality, within the relatively small confines of a vehicle built for incredible speed. Attendees visiting Geneva will get to appreciate the remarkable partnership between Bang & Olufsen, Audi and Fraunhofer IIS worthy to the challenge. Designed for the Ear The new Audi R8 Coupé features 13 active speakers, each with their own dedicated amplifier channel, including a subwoofer innovatively placed into the cavity of the front wheel liner. An impressive combination that ensures the system is able to produce 550 watts of pure, crisp sound. Cutting-edge technology defines the Bang & Olufsen Sound System for the new Audi R8. With its Class D amplifier technology and Digital Signal Processing, Vehicle Noise Compensation, Digital Transmission Content Protection, CosCone midrange drivers, Fraunhofer Symphoria surround sound algorithm. This culminates to deliver an outstanding stereo and Surround Sound presence in the challenging automotive environment, resulting in a distinctively clear well balanced sound reproduction. Music as the artist intended, never compromised. In addition to such a pure dedicated audio presence, using the MOST 150 console, being the next generation of automotive infotainment interface, passengers have the choice of two different audio settings, one capable of enveloping the entire car and another precisely focused on the front stage. Designed for the Eye Visually integrated into the car’s interior design, the system maintains the Bang & Olufsen identity, being both subtle and distinct. Bang & Olufsen achieves such a flawless execution, as every system is custom-built for the specific model requirements – ensuring the acoustics are perfectly matched, complementing the in-car environment. The renowned Bang & Olufsen trademark of precision milled and anodized aluminium details, including laser-etched logos are present throughout. A focus on a new Dynamic Lines grille design, allows sharp designer styling, but importantly promotes greater acoustical transparency. Designed for the Heart The Bang & Olufsen sound system in the new Audi R8 is the product of some of the most gifted minds in the audio and automotive industry. Highly skilled engineers from Bang & Olufsen, Audi and Fraunhofer have spent thousands of combined hours refining the audio system, setting new standards for excellence in the automotive audio sector. “Working with Audi, Bang & Olufsen have proven that an outstanding surround sound experience can be created in limited cockpit environments. It is an exciting innovation and this show is the perfect place to unveil our efforts to the world,” says Jens Peter Zinck, Senior Vice President and Head of Automotive at Bang & Olufsen.
AudiR8CO-15AU-Hi01
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