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march 17, 2015 - Audemars Piguet

Audemars Piguet announces programme for Art Basel in Hong Kong 2015

Ruijun Shen announced as the guest curator for the second Audemars Piguet Art Commission In its third year as global Associate Partner of Art Basel, Swiss luxury watch manufacturer Audemars Piguet is thrilled to announce renowned curator and artist, Ruijun Shen as the second guest curator for their innovative art commissioning project, the Audemars Piguet Art Commission, to coincide with Art Basel in Hong Kong 2015. Shen will work with a selected artist, to be announced in early 2016, to create a new work later that year. Shen, a renowned artist and curator has previously exhibited in and curated shows at The Shanghai 21st Century Minsheng Art Museum, China, Guangdong Times Museum, China, Queens Museum, New York and Yerba Buena Center for the Arts, San Francisco. Bringing her experience and expertise in Asian art to the second Art Commission project, Audemars Piguet are excited to work alongside Shen to support the creation of one new major artwork by an emerging or midcareer artist, which will be unveiled at the Art Basel show in Hong Kong in 2016. Renowned art world figure Marc-Olivier Wahler, founder and Director of Chalet Society Paris, is the first guest curator for the Audemars Piguet Art Commission. Swiss artist and composer Robin Meier has been selected as the first artist. Meier’s work for the new Art Commission will be unveiled to coincide with Art Basel in Basel in 2015. Ruijun Shen, the second guest curator for the Audemars Piguet Art Commission said: “I am delighted to be a part of Audemars Piguet’s Art Commissioning project. This initiative will provide great support, resources and insight to help realise a remarkable new art work and I am very excited to see what can be created and achieved. As the second guest curator for the Art Commission, I am excited to help guide an artist, helping them to explore themes related to Audemars Piguet’s traditions and values in the world of watchmaking" Audemars Piguet to unveil an updated version of their lounge at Art Basel’s 2015 show in Hong Kong including a newly-commissioned installation by French artist Alexandre Joly Audemars Piguet is also delighted to announce the return of their innovative stand in the Collectors Lounge at the Art Basel show in Hong Kong in 2015. Inspired by Audemars Piguet’s home in the Vallée de Joux, Switzerland, the stand entitled ‘MINERAL LAB’, created by leading French designer Mathieu Lehanneur will appear in an altered form, as its design concept shifts seasons from winter to spring. The updated 2015 edition will also include an eco-living wall, as well as a newly-commissioned sound installation by French artist Alexandre Joly and an exhibition of Audemars Piguet’s exceptional women’s heritage timepieces from 1900 – 2015. Audemars Piguet’s 2015 lounge will breathe new life into Mathieu Lehanneur’s imaginative designs, first presented last year at Art Basel’s Hong Kong show, and will draw inspiration from the worlds of science, nature and technology. Integrating a surrounding eco-living wall of stabilised moss around the lounge, Lehanneur will mirror Audemars Piguet’s watchmaking “savoir-faire” to create his own, transitional presentation of the natural seasons. Complementing Mathieu Lehanneur’s new design for the Audemars Piguet stand, the brand has commissioned a new sound work by Switzerland-based, French artist Alexandre Joly for Art Basel shows in 2015. Joly’s work predominantly combines the visual with sound, often creating site-specific installations which explore the sensory, imaginary, aesthetic and ethical relationships that man holds with nature, technology and the environment. Within his practice, Joly mixes sounds recorded in natural settings including weather, landscapes, insects and frogs, and blends these with electronic sounds and frequencies to enforce sound as a material and separate entity, while referencing the visual scene it accompanies. Alexandre Joly, recorded the natural sounds from around Le Brassus as well as from the Audemars Piguet manufacture and museum. Fusing these natural and industrial sounds, Joly will create a bespoke Audemars Piguet sound to be played alongside the eco-living wall on the stand for Art Basel 2015, complementing the design concept of Mathieu Lehanneur. As the centerpiece of the Audemars Piguet lounge for Art Basel’s 2015 shows, the brand will exhibit a selection of beautiful historic and contemporary women’s timepiece from 1900 - 2015. Audemars Piguet has been crafting exquisite watches for women which challenged all conventions both technologically and aesthetically since the brand was first established in 1875. From a technical standpoint, watchmakers had to miniaturize movements to meet the fashion trends of women wearing smaller and more discreet timepieces. This exhibition will present how from an artistic perspective, the talents of various artisans at Audemars Piguet, including enamellists, metallurgists and jewelers have been required for the elaborate case decorations and settings that house these mechanical marvels.

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