Press release
175KB
luglio 05, 2016 - Cadillac
Cadillac presents two brand-new vehicles in Berlin
Comunicato Stampa disponibile solo in lingua originale.
- Cadillac presents Flagship #cadillacct6 – an entirely new approach to PREMIUM Sedan Segment – And first-ever #crossover at European media drive in EISWERDer, Berlin
- the introduction of two all-new vehicles marks a major step in Cadillac’s long-awaited return to the premium automotive sector
If there is a place in Europe to find the creative downtown vibe of New York, it is in #berlin. It offers both high culture and alternative scenes attracting enthusiastic entrepreneurs and people who challenge conventions. This is why #cadillac today introduced two brand new vehicles at Eiswerder, an exclusive island and former factory from the 17th century.
“Berlin is a hotspot for fashion, design, music and art and the location reflects Cadillac’s new brand positioning perfectly. Cadillac’s Dare Greatly theme represents the unapologetic creativity and relentless drive at the core of our brand”, said Uwe Ellinghaus, Chief Marketing Officer of #cadillac.
2016 marks the beginning of Cadillac’s #product expansion, as the brand introduces two all-new vehicles. Cadillac’s new flagship model, the CT6, will redefine the premium sedan segment with advanced technology and design. The all-new #xt5 will bring innovative engineering, craftsmanship and driving experience to the #crossover segment. #xt5 is the cornerstone of a new series of crossovers in the brand’s ongoing expansion.
“The new optimistic, sophisticated and bold brand approach ought to be the epicenter of our communication. The all-new #cadillacct6 and #xt5 are symbols of this new concept and expression of the reinvention”, continued Uwe Ellinghaus.
Both models offer outstanding performance and the familiar #cadillac style, refinement and comfort.
CT6 will be available at European dealers from September 5th 2016. It will be offered for a starting price of € 73.500 (Luxury) up to € 94.500 (Platinum).
XT5 will be available at European dealers from September 5th 2016. It will be offered for a starting price of € 48.800 (Luxury), € 56.800 (Premium) up to € 66.800 (Platinum). Prices for both car lines are referred to the German market.
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